Marketing Myopia
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- 1營銷近視症 - MBA智库百科
營銷近視症（Marketing Myopia）營銷近視症(Marketing Myopia)是著名的市場營銷專家、美國哈佛大學管理學院西奧多·萊維特(Theodore Levitt)教授在196...
- 2What is Marketing Myopia? Definition and Examples - Feedough
Marketing Myopia, first expressed in an article by Theodore Levitt in Harvard Business Review, is...
- 3行銷短視- 維基百科，自由的百科全書
行銷短視(Marketing Myopia)，亦稱營銷近視症。是西奧多·李維特（Theodore Levitt）1960年發表在《哈佛商業評論》，一篇描述標準石油公司案例的代表作篇名中提出的一個...
- 4What Is Marketing Myopia? The Definition, With Examples
Marketing myopia is a term that describes the need for businesses to future-proof their products ...
- 5Marketing Myopia - 博客來
In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because th...
