Marketing myopia examples

What is marketing myopia? ... The myopia that Levitt describes is a lack of insight into what a b...

營銷近視症（Marketing Myopia）營銷近視症(Marketing Myopia)是著名的市場營銷專家、美國哈佛大學管理學院西奧多·萊維特(Theodore Levitt)教授在196...

Marketing myopia is a term that describes the need for businesses to future-proof their products ...

哈佛商學院行銷學教授Theodore Levitt在1960年首次提出Marketing Myopia 行銷近視症，指企業像得了近視眼失去遠見，盲目地追求產品性能，忽略顧客的真實需求。

行銷短視症. Marketing Myopia. 成長策略 · 希奧多．李維特Theodore Levitt · 2009年6月號-重建信任好關係.