GINGER FLOWER STUDIO BRAND IDENTITY - 瑜悅設計

由夫妻兩人共同經營的薑薑小姐，是一間溫暖有個性、傳遞情誼的花藝工作室。

品牌珍惜每一段人事物的緣分，將最真摯的祝福藉由花朵傳達出去。

象徵夫妻的醒目花朵中各藏著 ... GINGERFLOWERSTUDIOBRANDIDENTITY 真摯祝福，藉由花朵傳達 花中星芒，象徵品牌之星 品牌簡介 由夫妻兩人共同經營的薑薑小姐，是一間溫暖有個性、傳遞情誼的花藝工作室。

品牌珍惜每一段人事物的緣分，將最真摯的祝福藉由花朵傳達出去。

象徵夫妻的醒目花朵中各藏著一顆星星，代表兩人就是品牌之星。

整體氛圍環繞著「雙人協力、暖心陪伴、幽默懷舊」的核心想法，新的標誌塑造出一個更有溫度，且呼應主理人親切、踏實個性的形象。

Background GingerFlowerStudio,operatedtogetherbythehusbandandwife,isawarmfloralstudiothatestablishesconnectionsbetweenpeople.Theycherisheseveryrelationshipsandconveyssincereblessingsthroughflowers.Theoverallatmosphereissurroundedbythecoreideasof"Warmcompanionship,humorandnostalgia",echoingthehost'scordialandfriendlypersonality.Regardingtothenewlogo,thereisastarhiddenintheeye-catchingflowersthatsymbolizethehusbandandwife,whichalsomeansthatthetwoarethestarsofthebrand. 設計方案 「薑」的艸字頭造型轉化為一朵四瓣花，而花朵的枝幹採用相對厚實的花莖造型，呈現與花店常見纖細柔美風格截然不同的視覺。

左右葉片非對稱，呈現有趣的韻律感，並搭配清爽明亮的色調，直覺聯想主理人正向開朗的性格。

中文標準字的筆劃橫細直粗、橫筆劃收尾圓潤，兼具俐落與圓潤感，帶有靈性的輪廓與姿態，展現如植物般源源不絕的生命力。

Design Theshapeofthehead"薑"istransformedintoafour-petalflower,andthestemofthefloweradoptsarelativelythickshape,presentingavisionthatisdifferentfromtheslenderandfemininestylecommonlyseeninflowershops.Theleftandrightleavesareasymmetrical,presentinganinterestingsenseofrhythm,andmatchedwithrefreshingandbrightcolors,whichintuitivelyassociatesthehost'spositiveandcheerfulpersonality.ThestandardChinesecharactersarebothneatandround,withaspiritualoutlineandposture,showingthevitalitysimilartoplant. Client 薑薑小姐 GINGERFLOWERSTUDIO Services BrandIdentity BrandGuideline Logo&Logotype Year Dec2021 CreativeDirector LeoHuang ArtDirector CelineShen Designer MimiTsen ProjectManager ViviaWang Typeface CarterSans 文鼎方新書 Photography 薑薑小姐 SpecialThanks 薑薑小姐 陳雕刻處 Previouspost Back Top Nextpost