fake florist ／ 假花店

假花店，坐标西安，是一家主打日常鲜花，以鲜花花艺设计、商业/家居空间花艺定制于一体的花店。

老板为专业的花艺设计师，在经营上非常注重产品的设计 ... LogInDiscoverLivestreamsJobsDownloadontheAppStoreGetitonGooglePlayEnglishČeštinaDanskDeutschEspañolFrançaisItalianoNederlandsNorskPolskiPortuguêsPусскийSuomiSvenskaTürkçe日本語한국어中文(简体)中文(繁體)TOUPrivacyCommunityHelpSignUpSkiptoMainContentSkiptoFooterDiscoverLivestreamsJobsSort&filterall:ProjectsImagesPrototypesStreamsPeopleMoodboardsCancelLogInSignUpFollowUnfollowFollowFollowingMessageToolsIllustratorPhotoshopAfterEffectsToolsAddtoMoodboardSaveAppreciateAppreciate Follow Following Unfollow FollowUnfollowfakeflorist／假花店ZhiyuanZhang• Follow Following Unfollow FeaturedInIllustrator—10/17/2021FeaturedInBranding—3/5/2022 fakeflorist/假花店 品牌VI-假花店，坐标西安，是一家主打日常鲜花，以鲜花花艺设计、商业/家居空间花艺定制于一体的花店。

老板为专业的花艺设计师，在经营上非常注重产品的设计感与美感。

作为这样一家花店的品牌VI，亦延续了客户对于视觉上的独特审美需求。

店名中包含一个“假”字，因此在视觉上的设计也采取了不同一般的思路。

整套视觉从树枝与花骨朵的意象作为出发点，以纯文字为主，且中英文标准字的设计基于同一套网格系统。

利用这套网格系统，在未来品牌的延伸中可设计出各类所需要的中英文字体，成为可不断添砖加瓦的设计，形成一套完整的视觉形式感。

辅助图形则为店内花艺的绘画，处理成点状图形，作为纹样应用在各类物料之上。

FakeFlorist,locatedinXi'an,isaflowershopthatsellsfinishedproducts(realflowersandfakeflowers)andcustomizedbycustomers.Thebossisaprofessionalfloraldesigner,andshepaysgreatattentiontothedesignandbeautyoftheproductsinthemanagement.AstheVIofsuchaflowershop,italsocontinuesthecustomers'uniquevisualaestheticneeds.Thestorenamecontainsa“fake",sothevisualdesignalsotakesadifferentgeneralidea.Thewholesetofvisionstartsfromtheimageofbranchesandflowerbones,mainlypuretext,andthedesignofChineseandEnglishstandardcharactersisbasedonthesamegridsystem.Usingthisgridsystem,varioustypesofChineseandEnglishfontscanbedesignedinthefutureextensionofthebrand,whichcanbecomeadesignthatcanbecontinuouslyaddedtoformacompletesenseofvisualform.Auxiliarygraphicsarethepaintingsofflowersinthestore,whichareprocessedintodottedgraphicsandappliedtovariousmaterialsaspatterns.It'sNiceThat | INTERVIEWhttps://www.itsnicethat.com/articles/zhiyuan-zhang-graphic-design-050721 Videoforbrand（withBGM） 30s designed by动机设计/StudioMotivewww.studiomotive.design JoinBehanceSignuporSignintoviewpersonalizedrecommendations,followcreatives,andmore.SignUpWithEmailSignUporJoinBehanceSignuporSignintoviewpersonalizedrecommendations,followcreatives,andmore.SignUpWithEmailSignUporfakeflorist／假花店1.6k14k54Published:September13th2020ZhiyuanZhang Follow Following Unfollow OwnerZhiyuanZhangHangzhou,China Follow Following Unfollow Messagefakeflorist／假花店1.6k14k54Published:September13th2020ToolsIllustratorPhotoshopAfterEffectsCreativeFieldsGraphicDesignIllustrationAdvertisingdesignflowerfontgraphicdesignmotionVI©AllRightsReservedCopyrightInfoNouseisallowedwithoutexplicitpermissionfromownerReportJumptoMainContentMoreBehanceCareersatBehanceAdobePortfolioBlogCreativeCareerTipsDownloadtheAppEnglishEnglishČeštinaDanskDeutschEspañolFrançaisItalianoNederlandsNorskPolskiPortuguêsPусскийSuomiSvenskaTürkçe日本語한국어中文(简体)中文(繁體)TOUPrivacyCommunityHelp