BreezoMeter Case Study | Google Cloud

Founded in 2014, covering more than 100 countries, BreezoMeter provides real-time, dynamic, location-based environmental data on air pollution, pollen, ... WhyGoogle close DiscoverwhyleadingbusinesseschooseGoogleCloud Whetheryourbusinessisearlyinitsjourneyorwellonitswaytodigitaltransformation,GoogleCloudcanhelpyousolveyourtoughestchallenges. Learnmore Keybenefits Overview Topreasonsbusinesseschooseus. Multicloud Runyourappswhereveryouneedthem. Trustandsecurity Keepyourdatasecureandcompliant. Globalinfrastructure BuildonthesameinfrastructureasGoogle. Datacloud Unifydataacrossyourorganization. Opencloud Scalewithopen,flexibletechnology. Sustainability Runonthecleanestcloudintheindustry. Productivityandcollaboration ConnectyourteamswithAI-poweredapps. Resources Events BrowseupcomingGoogleCloudevents. Blog Readourlatestproductnewsandstories. Customerstories Explorecasestudiesandvideos. Analystreports Readwhatindustryanalystssayaboutus. 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Home Customers AboutBreezoMeter Foundedin2014,coveringmorethan100countries,BreezoMeterprovidesreal-time,dynamic,location-basedenvironmentaldataonairpollution,pollen,wildfires,andtheweather. Industries:Technology Location:Israel Products:GoogleCloud,ComputeEngine,BigQuery,KubernetesEngine,AppEngine,CloudStorage Tellusyourchallenge.We'reheretohelp. Contactus AboutMorebySELA MorebySELAisaleadingGoogleCloudpartnerhelpingcompanieswiththeirarchitectural,infrastructure,development,andautomationwork. BreezoMeterusesGoogleCloudtopoweritscomprehensiveenvironmentalintelligenceplatform,helpingtomaketheinvisiblevisible,andmitigatetheeffectsofairpollutionworldwide. GoogleCloudresults: Analyzes1.8TBandcalculates~10billionofpollutantconcentrationseachhouronGoogleCloudcontinuallyforaccurate,up-to-date,hyperlocalenvironmentalinsight EasilyprovidesAPIserviceswithGoogleCloudPaaS DemocratizesdatawithBigQuery,allowingemployeesacrosstheorganizationtoextrapolatemeaningfulinformation Maximizesefficiencybyonlychoosingthemostappropriateresourcesforaslongastheyareneeded Measuringhourlyairqualityon500millionlocations In2014,asmallIsraelistartupcameupwithaverybigplan.BreezoMeterwantedtoprovideactionableinformationonairpollution,anenvironmentalhazardthatiscorrelatedwithmorethan8millioncasualtiespeyear.“Wewantedtomakethisinvisiblekillervisiblewithdataandusethoseinsightstomakelifebetterforthe80%ofpeoplewhoareaffectedbyairpollutionacrosstheworld,”saysEmilFisher,CTOandco-founderatBreezoMeter.“Atfirst,peoplelaughedatus.Theydidn’tunderstandwhatweweretryingtodo.” Undaunted,Fisher,co-founderandCEORanKorber,andcolleaguessetaboutbuildingaproductthatwouldtakeindatafromahugevarietyofsourcestoproduceadataservicethattrackedairqualityacrosstheworld.Eightyearslater,themissiontoimprovethehealthandsafetyofbillionshasstayedthesame,butthereactionshavechanged.Now,insteadofaskingwhytheyshoulduseBreezoMeter’sdata,organizationsacrosstheworldareaskinghowtheyshoulduseBreezoMeter’sdatafortheirownproductsandusecases.Today,BreezoMetercapturesairpollution,pollen,andfiredatainmorethan100countries,coveringbillionsofpeople. “Rightfromthestart,weknewthatscalabilityandstabilitywerekeyforourvision.GoogleCloudgaveusaccesstothevastresourcesweneeded,butitalsogaveustheabilitytopowerdownthoseresourceswhenthey’renotneeded,helpingustostayenergyefficient.” —EmilFisher,CTOandco-founder,BreezoMeter Thecompanyhasbuiltasuiteofdataproductsthatadduptoacomprehensiveenvironmentalintelligenceplatform.Strivingtoprovidethemostaccurateandlocalizedenvironmentaldataintheworld,BreezoMeterworksatthelargestpossiblescale,advisinggovernmentagencies,aswellasmultinationalindustryleaders.Thecompany’sdataisineveryiPhoneembeddedintomappingandweatherapps.Healthcareprovidersuseitsdatatopredictpollenandpollutionlevelsincertainneighborhoods.Heating,vacuum,andair-conditioning(HVAC)companiesuseittoregulatetheirproductsandcutdownonenergywaste.Simplyput,BreezoMeterisforanyindustryandanyusecase. Commercialsuccessisonething,butit’snottheendgoal.SinceBreezoMeter’slaunch,sustainabilityhastakenonanewurgency,risingtothetopoftheglobalagendaforpublicandprivateinstitutions.GoogleCEOSundarPichairecentlyspokeaboutthewaysinwhichGoogleistacklingclimatechangeandwhytherearereasonstobehopeful.“We’veseenatectonicshifttowardssustainabilityissues.Thatspeechwasagoodexampleofthat,”saysFisher.“I’mproudtobepartofamovementthateducatespeopleabouttheenvironment.” SustainabilityisnotanabstractidealforBreezoMeter,itisembeddedintoeveryfacetofthecompanyfromitswidermission,totheproductsitmakes,rightdowntothetechnologyituses.Atitsinception,BreezoMeterchoseGoogleCloudtopoweritsinfrastructure,andtherelationshiphasonlystrengthenedsincethen. “Rightfromthestart,weknewthatscalabilityandstabilitywerekeyforourvision,”saysFisher.“GoogleCloudgaveusaccesstothevastresourcesweneeded,butitalsogaveustheabilitytopowerdownthoseresourceswhenthey’renotneeded,helpingustostayenergyefficient.” “BigQueryallowsustodothingswecouldn’tdobefore.Weloadandanalyzetenterabytesadayrightnow,butit’snotjustthescale,it’salsothesupportfornewkindsofinformation,suchasgeographicaldata,whichisveryimportantforourlatestproducts.” —UriHellerman,SoftwareArchitect,BreezoMeter Dataanalyticsatspeedandatscale Atitscore,BreezoMeter’splatformtakesinahugeamountofenvironmentaldatafromarangeofsources,appliessophisticatedalgorithms,andprovidesasetofAPIscoveringairquality,pollen,wildfires,andweatherforatrulyunifiedenvironmentaldatasolution.TheseAPIshandlemillionsofrequestseveryhourforclientslargeandsmallacrosstheglobe.Butairqualityisnotasimplethingtomeasureanditchangesconstantly.“Airqualityisverydynamic,”saysUriHellerman,SoftwareArchitectatBreezoMeter.“Wehavetorecalculatetheairqualityfor500milliongeographicallocationsaroundtheworldeverysinglehour.” Withscalabilityandstabilityinmind,BreezoMeterbuiltitsplatformwithAppEnginesupportedbyComputeEnginevirtualmachinesandCloudStoragebuckets.Bychoosingtobeanearlyadopterofmanagedcloudservices,thecompanyavoidedthecostsofinstallingandmaintaininginfrastructureandalloweditsdeveloperstofocusonbuildingthebestplatformtheycould. Overtime,BreezoMeterevolveditsinfrastructurewiththehelpofGoogleCloudpartnerMorebySELA,incorporatingmoreautomationwithCloudFunctionsandCloudRun.Buteventually,BreezoMetergrewsobigthatitstrainedagainstthelimitsofitsexistingsetup.“WelovedAppEngineforyears,itmeantwedidn’thavetohireDevOpsspecialists,butwehadscaledtothepointbeyondwhatitwasdesignedfor,soweneededsomethingdifferent,”saysHellerman. ThenextphaseofBreezoMeter’sinfrastructurewasbuiltaroundmicroservicesorchestratedwithGoogleKubernetesEngine(GKE).Thisnewarchitectureenablesthecompanytoscaleupanddownquickerthanbefore,maximizingpowerwhileminimizingwastedresources.“Weneedtoschedulebiggerandmoreloadsallthetime.WeusethousandsofCPUseveryhour,andthatnumberwillonlygoup,”saysHellerman.“GoogleKubernetesEnginemakesiteasierandmorecost-effectiveforusatthescalewewanttoworkat.” ThemostrecentevolutionhasseenBreezoMeter’smoveofitsdataplatformtoBigQuery,foranalyticsatunprecedentedscaleandspeed.“BigQueryallowsustodothingswecouldn’tdobefore,”explainsHellerman.“Weloadandanalyzetenterabytesadayrightnowbutit’snotjustthescale,it’salsothesupportfornewkindsofinformation,suchasgeographicaldata,whichisveryimportantforourlatestproducts.” “WerunbillionsofcalculationseveryhouronGoogleCloud,andwe’restillgrowing,incorporatingnewkindsofdataandbuildingnewproductsforourcustomers.Wehavegonefromprovidingthemwithdatatoprovidingthemwithrelevantactionableinsights.” —EmilFisher,CTOandco-founder,BreezoMeter Powerandcontrolforpracticalsustainability WithGoogleCloudatitscore,BreezoMeterhascontinuallyadaptedtoandovercomeeveryhurdleinitspath,growingitscustomerbaseandprovidingmoresolutionsforthem.“WerunbillionsofcalculationseveryhouronGoogleCloud,andwe’restillgrowing,incorporatingnewkindsofdata,andbuildingnewproductsforourcustomers,”declaresFisher.“Wehavegonefromprovidingthemwithdatatoprovidingthemwithurgent,actionableinsights.” ThesheerscaleatwhichBigQueryoperateshastransformedthewayBreezoMeterhandlesitsdataaswell.Previously,captureddatawouldbeplacedintoCloudStoragebucketssoonafteranalysistomakewayfornewdata,makinghistoricalanalysiscumbersome.Now,thecompanysimplystoresitsdatainBigQuery,whereitcanbeanalyzedatwill.“UsingBigQueryasourdatalakehasdemocratizedourdata.It’smucheasiertoextractmeaningfulinformationthanbefore,”saysFisher.“AnyonewhoknowshowtowriteaSQLquerycanseethedataandgotoworkonit.” Workingatscaleisonething,butGoogleCloudhelpsBreezoMeter’sdeveloperstoworksmartwithmanagedservicestakingcareofinfrastructureoperationswhiletheyconcentrateonthecorebusinesschallenges.Theycanmaximizeefficiencywithinnovationssuchaspreemptiblevirtualmachinestoautomaticallyshutdowninstancesoncetheirtaskisdone,orusethelatest,mostpowerfulCPUsforfastercalculations.Havingthislevelofcontrolnotonlyhelpsthecompanysaveoncosts,butalsoembodiesthesustainablevaluesitwantstospread. Likeanysuccessful,sustainableorganism,BreezoMeterneverstopsevolvingandoptimizing.Aftereightyears,itiskeentodevelopmoreandbettertoolswithGoogleCloudintheyearstocome,notjustbecauseofitstechnicalexcellence,butbecauseofsharedvalues.“Ourplatformrequiresvastresourcestorunwiththousandsofmachinesinthecloud,sotherehastobeaveryhighstandardofservice,”explainsFisher.“Butsustainabilityisnon-negotiableforus.Thecommitmentswe’veseenrecentlyfromGoogleCloud,suchasoperatingcarbon-freeby2030,reassureusthatwe’reworkingwiththerightpartner.” Tellusyourchallenge.We'reheretohelp. Contactus AboutBreezoMeter Foundedin2014,coveringmorethan100countries,BreezoMeterprovidesreal-time,dynamic,location-basedenvironmentaldataonairpollution,pollen,wildfires,andtheweather. Industries:Technology Location:Israel AboutMorebySELA MorebySELAisaleadingGoogleCloudpartnerhelpingcompanieswiththeirarchitectural,infrastructure,development,andautomationwork. 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