17 Media Case Study | Google Cloud
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17 Media, a subsidiary of M17 Entertainment Group, runs a live video streaming application and social networking platform. The business invites experts, ... Overview close Accelerateyourdigitaltransformation Whetheryourbusinessisearlyinitsjourneyorwellonitswaytodigitaltransformation,GoogleCloudcanhelpsolveyourtoughestchallenges. Learnmore Keybenefits WhyGoogleCloud Topreasonsbusinesseschooseus. Multicloud Runyourappswhereveryouneedthem. Trustandsecurity Keepyourdatasecureandcompliant. Globalinfrastructure BuildonthesameinfrastructureasGoogle. DataCloud Makesmarterdecisionswithunifieddata. Opencloud Scalewithopen,flexibletechnology. Sustainability Runonthecleanestcloudintheindustry. Productivityandcollaboration ConnectyourteamswithAI-poweredapps. Solutions close IndustrySolutions Reducecost,increaseoperationalagility,andcapturenewmarketopportunities. Retail Analyticsandcollaborationtoolsfortheretailvaluechain. ConsumerPackagedGoods SolutionsforCPGdigitaltransformationandbrandgrowth. 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TranslationAI Languagedetection,translation,andglossarysupport. VideoAI Videoclassificationandrecognitionusingmachinelearning. VisionAI Customandpre-trainedmodelstodetectemotion,text,andmore. Dialogflow LifelikeconversationalAIwithstate-of-the-artvirtualagents. Notseeingwhatyou'relookingfor? SeeallAIandmachinelearningproducts APIManagement ApigeeAPIManagement ManagethefulllifecycleofAPIsanywherewithvisibilityandcontrol. ApigeeIntegration API-firstintegrationtoconnectexistingdataandapplications. CloudHealthcareAPI SolutiontobridgeexistingcaresystemsandappsonGoogleCloud. AppSheet No-codedevelopmentplatformtobuildandextendapplications. APIGateway Develop,deploy,secure,andmanageAPIswithafullymanagedgateway. Compute ComputeEngine VirtualmachinesrunninginGoogle’sdatacenter. AppEngine Serverlessapplicationplatformforappsandbackends. CloudGPUs GPUsforML,scientificcomputing,and3Dvisualization. MigratetoVirtualMachines ServerandvirtualmachinemigrationtoComputeEngine. SpotVMs Computeinstancesforbatchjobsandfault-tolerantworkloads. ShieldedVMs ReinforcedvirtualmachinesonGoogleCloud. Sole-TenantNodes Dedicatedhardwareforcompliance,licensing,andmanagement. BareMetal InfrastructuretorunspecializedworkloadsonGoogleCloud. Recommender UsagerecommendationsforGoogleCloudproductsandservices. VMwareEngine Fullymanaged,nativeVMwareCloudFoundationsoftwarestack. CloudRun Fullymanagedenvironmentforrunningcontainerizedapps. Notseeingwhatyou'relookingfor? Seeallcomputeproducts Containers GoogleKubernetesEngine Managedenvironmentforrunningcontainerizedapps. ContainerRegistry Registryforstoring,managing,andsecuringDockerimages. ContainerSecurity Containerenvironmentsecurityforeachstageofthelifecycle. CloudBuild SolutionforrunningbuildstepsinaDockercontainer. DeepLearningContainers Containerswithdatascienceframeworks,libraries,andtools. KubernetesApplications Containerizedappswithprebuiltdeploymentandunifiedbilling. 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About17Media 17Media,asubsidiaryofM17EntertainmentGroup,runsalivevideostreamingapplicationandsocialnetworkingplatform.Thebusinessinvitesexperts,celebrities,artists,andotherstostreamvideoandrecordshowsthatviewerscanshareandinteractwithinrealtime.Foundedin2015,17Mediareached10milliondownloadsinjust248days.TheapplicationispopularinAsia,particularlyinTaiwan,Japan,andHongKong. Industries:Media&Entertainment,Gaming Location:Taiwan Products:BigQuery,ComputeEngine,CloudStorage,KubernetesEngine,GoogleDataStudio,Operations,CloudCDN,CloudPub/Sub,Dataflow Tellusyourchallenge.We'reheretohelp. Contactus UsingGoogleCloudPlatform,17Mediagainedthescalability,availability,andresponsivenesstosupportitsfast-growingvideostreamingservices,aswellasanalyzeuserdatainrealtimeformoreinformeddecisionmaking. GoogleCloudResults Obtainstheflexibilitytoingest1TBofdataperdayforanalysistosupportdecision-making Reduceslatencyfrom300millisecondsto200millisecondsandeventually50milliseconds Lowerstimetodeploynewservicesfrom30minutesto3minutes Supportsmovetodailyreleasecyclesfromweeklyorfortnightlycycles LivevideostreamingrevenuesinAsiaaregrowingrapidly.InTaiwan,17Media–asubsidiaryofM17EntertainmentGroup–isatthevanguardofmonetizingstreamingandcontentsharingintheregionthroughitsapplicationandsocialnetworkingplatform.Thebusinessinvitesuserssuchasexperts,celebrities,andartiststostreamvideothatviewerscanshare,access,andinteractwithinrealtime.Foundedin2015,17Mediareached10milliondownloadsinjust248days.TheapplicationispopularinAsia,particularlyinTaiwan,Japan,andHongKong. “We’vegrownquicklyoverthepastthreeyears,”saysSammyLin,EngineeringManager,SRE(SiteReliabilityEngineer),17Media.“Westartedwith30employeesin2015andnowhaveabout700employeesworldwide.” 17Mediaemergedfromthecloudandoperatedasatraditionalmobileapplicationfortwoyears.Asthebusinessgrew,agrowingdesiretodiversifyitsincome,minimizetheriskofdowntime,andreducelatencypromptedittoreviewitsinfrastructure.Furthermore,thebusinesswantedtoreduceaone-to-two-weekcycleforsoftwarereleasestodelivermoreproductsandservicesfaster. “At17Media,weextensivelyusecontainerizationforfastdevelopmentandtesting.WithGoogleKubernetesEngine,ourdevelopmentcycleexperiencedan80percentincreaseinoverallspeed.GoogleKubernetesEnginefitsourrequirementsperfectly.Moreover,GoogleClouddataprocessingproductssuchasBigQueryandCloudDataflowenableustobetterunderstandouruserbase,aswellasmonitor,analyze,andreviewthequalityofourservices.” —KevinLi,SeniorVicePresident,ProductandEngineering,17Media “Our30-minutedeploymenttimesforcedustoinvestalotofengineeringtimeondeploymentprocesses,includingidentifyingandresolvingerrors,”explainsLin.“Onsomeoccasions,fixingasingleerrorwouldrequireattentionfromtheentireengineeringteam,delayingthereleaseofnewfeatures.” BigQueryforanalysis 17MediawasalreadyusingBigQuerytoanalyzeupto1TBofdataperday,havingdeterminedin2015thatnootherproductcouldperformasimilarfunction.ItsdecisiontomoveitsinfrastructuretoGoogleCloudPlatformwasmadeeasybythequalityofitsexperiencewiththecloud-basedanalyticssolution. “BigQueryprovidedahighlyscalable,cost-effectiveoptionthatenablesustocaptureandanalyzedatainrealtime,”saysRandyHuang,DataLead,17Media.“Wecouldseewhattimesusersloggedinandhowlongtheyloggedinfor,allowingustodeterminewhatcontentcompelledthemtostaylongerandwhatcontentwaslessinteresting. “Thisinformationenablesmorethan100businessunitheadsandoperationsteammemberstomakeinformeddecisionsaboutproductsandservices,includingrecommendingthebesttypeofstreamingforindividualusers.” “WemovedourservicestoGoogleKubernetesEngineasitallowsustodeploycontainerizedapplications,monitorandcontrolourenvironmentsfromadedicatedconsole,andscaleaccordingtouserdemand.” —SammyLin,EngineeringManager,SRE(SiteReliabilityEngineer),17Media Reliabilityandflexibility 17MediawasparticularlyimpressedbythereliabilitythatGooglecoulddeliverthroughitssubseacablenetworkandloadbalancing.Furthermore,apricingmodelbasedonusagegavethebusinesstheflexibilitytoconsumeGoogleCloudPlatforminfrastructureasneededratherthanbelockedintosetusageperiods. ThebusinessmigrateditsinfrastructuretoGoogleCloudPlatformearlierthisyear.ThesimplicityandintuitivenatureofGoogleproducts,combinedwithsupportfromaGooglecustomerengineer,enabled17Mediatocompletetheprojectontimeandwithinbudget.“ThecustomerengineerwouldreferustothecorrectexpertwithinGoogleortomanagementifweneededanimprovementorinformationaboutaproductroadmap,”saysLin.“TheengineeralsoprovideduswithrecommendationsandguidelinesfortheuseofGoogleCloudproducts.Thisallowedustobetterunderstandthoseproductsandtheirdesigns.” GoogleKubernetesEnginedeliverscontrolandscalability 17Medianowrunsitsservices,aswellasdataprocessingandanalysis,inaninfrastructurecomprisingarangeofGoogleCloudPlatformproducts.AswellasBigQuery,theseincludeGoogleKubernetesEngine,CloudStorage,Stackdriver,CloudCDNandCloudPub/Sub,withsomemutable–orhighlychangeable–servicesrunninginComputeEngine.“WemovedourservicestoGoogleKubernetesEngineasitallowsustodeploycontainerizedapplications,monitorandcontrolourenvironmentsfromadedicatedconsole,andscaleaccordingtouserdemand,”saysLin. CloudCDNenables17Mediatocacheload-balancedcontentclosetoitsusersviaGoogle’sedgepointsofpresence,keepingcontentservingcostsanddeliverytimeslow.ThebusinessusesStackdrivertomonitoranddiagnoseinfrastructureissues,whileCloudPub/SubingestseventstreamsanddeliversthemtoBigQueryforanalysis.17MediausesCloudStorageforlogbackups,websiteassetstorage,andsomeinfrastructuremetadatastorage,whileCloudDataflowundertakesdataprocessingandGoogleDataStudiooperatesasadashboardandvisualizationtool. “UsingGoogle,we’vebeenabletotransformourreleasecycles;wenowreleasedailyratherthanonceeveryonetotwoweeks.Thedecreaseindeploymenttimesenablesustorevertimmediatelytoprevious,stableversionsifweexperienceaproblem.” —SammyLin,EngineeringManager,SRE(SiteReliabilityEngineer),17Media InmovingfromadifferentcloudprovidertoGoogleCloudPlatform,17MediadeployeditsinfrastructureintheGoogleCloudPlatformregioninOregonintheUnitedStates.However,thebusinessisprogressivelymovingtotheGoogleCloudPlatformregioninTaiwan.Afterreducinglatencyfrom300millisecondsto200millisecondsbymovingfromthepreviouscloudprovider,17Mediaexpectstocutlatencytojust50millisecondswhenitcompletesthetransitiontoTaiwan. Timetoreleasenewservicesslashed WithGoogleCloudPlatform,17Mediahasreducedthetimetodeploynewservicesfrom30minutestojust3minutes.“UsingGoogle,we’vebeenabletotransformourreleasecycles;wenowreleasedailyratherthanonceeveryonetotwoweeks,”saysLin.“Thedecreaseindeploymenttimesenablesustorevertimmediatelytoprevious,stableversionsifweexperienceaproblem. “Ourthreeteamsusethishecticreleasecycletoregularlydelivernewfeaturesandservicesthatsatisfyourcustomersaroundtheglobe.” “At17Media,weextensivelyusecontainerizationforfastdevelopmentandtesting,”saysKevinLi,SeniorVicePresident,ProductandEngineering,17Media.“WithGoogleKubernetesEngine,ourdevelopmentcycleexperiencedan80percentincreaseinoverallspeed.GoogleKubernetesEnginefitsourrequirementsperfectly.Moreover,GoogleClouddataprocessingproductssuchasBigQueryandCloudDataflowenableustobetterunderstandouruserbase,aswellasmonitor,analyze,andreviewthequalityofourservices.” 17Mediaisnowideallypositionedtosupportcontinuedgrowthanddiversificationintonewservices.“BecausetheGoogleKubernetesEnginedeploymentmodelallowsustoclearlyseparateourmicroservices,wecanmorecreateseparatebranchestodevelopdifferentfeatures,”explainsLin.“BycombiningGoogleKubernetesEnginewithStackdriver,wecaneasilyworkwithandanalyzeourfeaturesandservicestodeterminewhicharemostpopular.” “We’reextremelyexcitedbythepossibilitiesthatGoogleishelpingopenupforus,”Linconcludes. Tellusyourchallenge.We'reheretohelp. Contactus About17Media 17Media,asubsidiaryofM17EntertainmentGroup,runsalivevideostreamingapplicationandsocialnetworkingplatform.Thebusinessinvitesexperts,celebrities,artists,andotherstostreamvideoandrecordshowsthatviewerscanshareandinteractwithinrealtime.Foundedin2015,17Mediareached10milliondownloadsinjust248days.TheapplicationispopularinAsia,particularlyinTaiwan,Japan,andHongKong. Industries:Media&Entertainment,Gaming Location:Taiwan BigQueryComputeEngineCloudStorageKubernetesEngineGoogleDataStudioOperationsCloudCDNCloudPub/SubDataflow [{ "type":"thumb-down", "id":"hardToUnderstand", "label":"Hardtounderstand" },{ "type":"thumb-down", "id":"incorrectInformationOrSampleCode", "label":"Incorrectinformationorsamplecode" },{ "type":"thumb-down", "id":"missingTheInformationSamplesINeed", "label":"Missingtheinformation/samplesIneed" },{ "type":"thumb-down", "id":"otherDown", "label":"Other" }] [{ "type":"thumb-up", "id":"easyToUnderstand", "label":"Easytounderstand" },{ "type":"thumb-up", "id":"solvedMyProblem", "label":"Solvedmyproblem" },{ "type":"thumb-up", "id":"otherUp", "label":"Other" }] WhyGoogle ChoosingGoogleCloud Trustandsecurity Opencloud Multicloud Globalinfrastructure Customersandcasestudies Analystreports Whitepapers Blog Productsandpricing GoogleCloudpricing GoogleWorkspacepricing Seeallproducts Solutions Infrastructuremodernization Databases Applicationmodernization Smartanalytics ArtificialIntelligence Security Productivity&worktransformation Industrysolutions DevOpssolutions Smallbusinesssolutions Seeallsolutions Resources GoogleClouddocumentation GoogleCloudquickstarts GoogleCloudMarketplace Learnaboutcloudcomputing Support Codesamples CloudArchitectureCenter Training Certifications GoogleDevelopers GoogleCloudforStartups Systemstatus ReleaseNotes Engage Contactsales FindaPartner BecomeaPartner Events Podcasts DeveloperCenter PressCorner GoogleCloudonYouTube GoogleCloudTechonYouTube FollowonTwitter JoinUserResearch We'rehiring.JoinGoogleCloud! 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