STR, Inc - Wikipedia

STR, Inc. is a division of CoStar Group that provides market data on the hotel industry worldwide, including supply and demand and market share data. STR,Inc FromWikipedia,thefreeencyclopedia Jumptonavigation Jumptosearch DivisionofCoStarGroupthatprovidesmarketdataonthehotelindustryworldwide STR,Inc.TypeSubsidiaryofCoStarGroupIndustryHotelFounded1985;37 yearsago (1985)FoundersRandyandCarolynSmithHeadquartersHendersonville,TennesseeUnitedStatesAreaservedWorldwideNumberofemployees200Websitestr.com STR,Inc.isadivisionofCoStarGroupthatprovidesmarketdataonthehotelindustryworldwide,includingsupplyanddemandandmarketsharedata.ThecompanyhasacorporateheadquartersinHendersonville,Tennessee,aninternationalheadquartersinLondon,EnglandandofficesinItaly,Dubai,Brazil,Singapore,Tokyo,Jakarta,Sydney,andBeijing. STRcurrentlytracks67,000hotelswithover8millionroomsin180countries.[1] ThecompanyisalsothepublisherofHotelNewsNow,awebsitewithnewsonthehotelindustry,headquarteredinRockyRiver,Ohio. ItisalsothesponsoroftheHotelDataConference. History[edit] STRwasfoundedin1985asSmithTravelResearchbyRandellA.SmithandhiswifeCarolynSmithfromtheirkitchentableinLancaster,Pennsylvania.[2] Theydevelopedadatabasewithnames,addressesandphonenumbersofhotelsintheUnitedStatestocreatetheCensusDatabase.RandySmithwascontactedbyHolidayInnmultipletimesandurgedtocreateamarketsharereport. In1988,thecompanylaunchedthefirstSmithTravelAccommodationsReport(STAR),amonthlyreportthatincludesdatafromhotelsandmeasureseachproperty'smarketshareperformanceagainstaself-selectedcompetitiveset. In2008,thecompanyexpandedinternationallybyacquiringHotelBenchmark,adivisionofDeloitte,andTheBench.[3][4] In2008,thecompanylaunchedHotelNewsNow,awebsitewithnewsonthehotelindustry. In2010,inpartnershipwithBaird,thecompanylaunchedtheBaird/SmithTravelResearchHotelStockIndex,astockmarketindexwhichtracksthestockperformanceof15publiclytradedcompaniesinthehotelindustry.[5] In2016,STRacquiredLJResearch,amarketresearchagency,[6]whichwasrebrandedasTourismConsumerInsights.[7]LJResearchwasbasedinEdinburgh,Scotland,andestablishedin1998.[8]LynnJones,wholedtheEdinburghandLothianTouristBoard'sresearchdivision,createdaspin-offcompany,LJResearch.[8]TwoofLJResearch'sproductswereVisitrac,thecompany'sonlinesurveysystemthatisusedforcustomerfeedback,andLJForecaster,ahotelbenchmarkingsystemthatmonitoredtrendsbasedonachievedandfutureperformance.[8] InOctober2019,thecompanywasacquiredbyCoStarGroupfor$450million.[9][10][11][12][13] References[edit] ^"STRHotelIndustryData". ^"Randy&CarolynSmith".UniversityofHouston. ^"SmithTravelResearchAcquiresDeloitte'sHotelBenchmark".BrentwoodCapitalAdvisors.June17,2008. ^"STRandDeloittejoinforces".OPReAnalyst.October3,2007. ^"IntroducingtheBaird/SmithTravelResearchHotelStockIndex"(Pressrelease).Baird.June4,2010. ^"STRacquiresLJResearch".HotelNewsNow.June22,2016. ^"STRMarketResearchAgenciesTheResearchBuyersGuide".mrs.org. ^abcBain,Simon(2016-06-24)."AnalyticsgiantSTRbuysLJResearchfor'market-leadingdata'".TheHerald.Retrieved2020-06-01–viaPressReader. ^"CoStarGrouptoAcquireSTR,aGlobalLeaderinBenchmarking&AnalyticsfortheHospitalityIndustry"(Pressrelease).BusinessWire.October1,2019. ^"CoStarGroupThirdQuarter2019RevenueGrows15%andNetIncomeIncreases34%Year-over-Year;CompanyClosesSTRAcquisition"(Pressrelease).CoStarGroup.October22,2019. ^Sheivachman,Andrew(October1,2019)."HotelDataGiantSTRAcquiredfor$450Million".Skift. ^May,Kevin(October1,2019)."STRhoteldatagiantsoldtoCoStarGroupfor$450M".Phocuswire. ^Brasier,John(October3,2019)."CoStarannouncesintentiontobuyprominenthotelanalyticsprovider".AmericanCityBusinessJournals. Externallinks[edit] STR HotelNewsNow.com HotelDataConference LatestHospitalityUpdates RealTimeTravelUpdates AuthoritycontrolGeneral VIAF 1 WorldCat Nationallibraries UnitedStates Retrievedfrom"https://en.wikipedia.org/w/index.php?title=STR,_Inc&oldid=1054829207" Categories:1985establishmentsinTennessee2019mergersandacquisitionsAmericancompaniesestablishedin1985AmericancorporatesubsidiariesCompaniesbasedinTennesseeHospitalitycompaniesestablishedin1985TravelandholidaycompaniesoftheUnitedStatesSumnerCounty,TennesseeTravel-relatedorganizationsHiddencategories:ArticleswithshortdescriptionShortdescriptionisdifferentfromWikidataArticleswithVIAFidentifiersArticleswithWORLDCATIDidentifiersArticleswithLCCNidentifiers Navigationmenu Personaltools NotloggedinTalkContributionsCreateaccountLogin Namespaces ArticleTalk English Views ReadEditViewhistory More Search Navigation MainpageContentsCurrenteventsRandomarticleAboutWikipediaContactusDonate Contribute HelpLearntoeditCommunityportalRecentchangesUploadfile Tools WhatlinkshereRelatedchangesUploadfileSpecialpagesPermanentlinkPageinformationCitethispageWikidataitem Print/export DownloadasPDFPrintableversion Languages BahasaIndonesia Editlinks