What Is Event Tracking? Data Defined - Indicative

Event tracking is used in analytics, and is defined as the tracking of events a user undertakes while on a website. By tracking events, businesses are able to ... Skiptocontent WhatIsEventTracking? Writtenby IndicativeTeam Share EventTrackingDefined Eventtrackingisusedinanalytics,andisdefinedasthetrackingofeventsauserundertakeswhileonawebsite. Bytrackingevents, businessesareabletoidentifyvisitorbehaviour,allowingfortheaccuratemeasurementoftrafficflowforspecificgoals.Thishelpsbusinessesmakemoreinformeddecisionsaroundgettingbetterengagementratesfortheirwebmarketingefforts,andimprovingthepathwaystoinformationonawebsiteorothersites. Examplesofeventsinclude;auserloadingapage,clickingabutton,makingatransaction,oropeninganemail.  Thecodingneededtobeimplementedonawebsitetotrackeventsmayinclude: ‘_trackEvent’–ThisisaJavaScriptmethodthatstartsoutthearray. ’Category’–Thecategorythatyouwanttoshowup,likeexternallinks,sociallinks,images,videos,orform. ‘Action’–Thisistheactionthatoccurred;somethingtheuserdidthatyouaretracking.  ‘OptionalLabel’–Thisisanoptionalfield,thinkofitlikeaspecificcategory,suchas;facebook,box2,orsignup. OptionalValue–Thisisanumbervalueforthethingyouaretracking.  Totrackspecificevents,adatatrackingplanistobecreated.Adatatrackingplanlaysoutwhicheventstotrack,wherethoseeventsgointhecodebase,andwhythoseeventsareimportanttoabusiness.Havingatrackingplanbenefitsbusinessesasitbuildsconsistency. InDataDefined,wehelpmakethecomplexworldofdatamoreaccessiblebyexplainingsomeofthemostcomplexaspectsofthefield. ClickHere formoreDataDefined. RelatedArticles DataDefined WhatIsBehavioralDataandBehavioralAnalytics? IndicativeTeam DataDefined WhatIsADataWarehouse? IndicativeTeam DataDefined WhatIsACohort? IndicativeTeam