Event Tracking User Guide - Analytics Platform - Matomo

Event Tracking adds context to the time people spend on the pages of your website or app. Whereas page view data tells you how many people are exposed to ... Skiptocontent Menu MENUMENUWhyMatomo? 100%DataOwnershipPrivacyProtectionProductFeaturesOpenSourceFlexibilityNoDataSamplingGDPRGoogleAnalyticsAlternative UseCases CompleteAnalyticsIntranetAnalyticsCookielessTrackingTrackingPersonalDataNoLimitationsLogAnalytics On-Premise MatomoOn-PremiseOn-PremisevsCloudDownloadforfreeMarketplaceSupportPlans PricingLiveDemoResources BlogHelpIntegrationsContacttheMatomoteamListofallfeaturesGetinvolved Login>TRYITFORFREE Home Help Reports EventTrackingaddscontexttothetimepeoplespendonthepagesofyourwebsiteorapp.Whereaspageviewdatatellsyouhowmanypeopleareexposedtopagesonyourwebsite.Withalittleconfiguration,Eventscangofurtherandtellyouwhatusersdowhiletheyarethere. Forexample,100peoplemayvisityourhomepagefor20minutes,butyouwon’tnecessarilyknowwhattheyweredoingatthattime.Didtheysimplywalkawayfromthescreenandgrabacoffee?Ordidtheyspendtimewatchingapromotionalvideo,whichledtothemstartingtoaddtheirdetailstoanewslettersubscriptionformwhichtheycouldn’tcompleteduetoanerror? Everywebsiteisunique,sothespecificeventsthatyouwanttotrackandthemethodwilloftenvary.However,therearecommonwebsiteelementsthatmakesensetotrackwithevents.Youcanfindaselectionofthemostpopularusecases,andthetypesofquestionstheycananswerbelow. Trainingvideo GettingstartedCommonEventTrackingUseCasesTheanatomyofanevent,exampleeventsandbestpractisesWhennottouseEvents,andwhattouseinsteadTrackeventsImplementeventtrackingwithMatomoAnalyseeventsGetinsightsandimproveyoursitewithEventsreport Support NewsCompare Aboutus Privacy Signupforournewsletter WeareconstantlyaddingnewfeaturesandcontenttotheleadingAll-In-OneAnalyticsPlatformthatgivesyoucontroloveryourdata.Ifyouwanttostayuptodatewitheverythingthatishappening,feelfreetosubscribebelow.Youcanunsubscribeatanytimefromit.ThenewsletterserviceusesMadMimi.LearnmoreaboutitwithinourprivacyPolicypage. Email* nothanks {"cookieName":"wBounce","isAggressive":false,"isSitewide":true,"hesitation":"500","openAnimation":false,"exitAnimation":false,"timer":"","sensitivity":"","cookieExpire":"60","cookieDomain":"","autoFire":"","isAnalyticsEnabled":false}