Event targeting - Twitter for Business

Our event targeting capabilities allows advertisers to quickly and easily discover, plan for, and activate events on Twitter. You can target events up to 2 ... Skiptomaincontent Business Eventtargeting EventscometolifeonTwitter.Oureventtargetingcapabilitiesallowsadvertiserstoquicklyandeasilydiscover,planfor,andactivateeventsonTwitter.Youcantargeteventsupto2weeksbeforetheystartstogarnerinterestandreachexcitedattendees,andupto3weeksafterit'sovertoreinforcelearningsandmaintainbuzz. Howitworks Twitter’scampaignsetupformiswhereyoucanbrowseeventsavailablefortargeting. To targetanevent inacampaign: Choosethe"Createnewcampaign"buttononads.twitter.comandselectthecampaignobjectiveyouwanttostart You'llbebroughttothecampaignsetupform  Fillinyourcampaignparameters.Eventsavailablefortargetingcanbefoundviathesearchbarunderthe"Audiencefeatures"sectionofthe"Targeting"tab. Launchyourcampaign! Togetthebestresultsoutofyoureventtargeting,werecommendonlyaddinggeo-locationandlanguagetargetingontop.  Pleasenotethatyoucanstarttargetinganeventinyourcampaignsupto2weeksbeforeitstarts.Eventsexpire3weeksafterthey'reover,andyou'llnolongerbeabletotargetthateventinyourcampaignafterthattime.    Frequentlyaskedquestions WhatadditionaltargetingcanIlayerontoeventtargeting? You'reabletolayeronanyothertypesoftargetinginyourcampaign.However,togetthemostoutofyoureventtargeting,werecommendyouonlyaddongeo-locationandlanguagetargeting.Thisway,yourcampaignhasthefullopportunitytoreachpeopleparticipatingintheevent.  Eventtargetingisanexampleof additive targeting,alsoknownas"OR"targeting.  Additivetargetingtypes-"OR"targeting:  Thesetargetingtypeswilllayerontoeachother,makingyourpotentialcampaignaudiencelarger.Forexample,someonewhofitsTargetingpiece1ORpiece2ORpiece3,etcwillbeeligibletobeservedyourad.  Interest Username(followerlook-alikes) MoviesandTVshows Events Keywords Conversationtopics Subtractivetargetingtypes-"AND"targeting: Thesetargetingtypeswillmakeyourpotentialcampaignaudiencesmaller,astheywillallberespected.Forexample,someonewhofitsintargetingpiece1ANDpiece2ANDpiece3willbeeligibletobeservedyourad. Geolocation Age Gender Devicemodel Platform Language WhenshouldIuseeventtargeting? Eventtargetingisperfectforadvertiserslookingtobepartofamomentandjointheconversation.Thebenefitsofeventtargetingincludetheabilitytotargeteventsthathavearamp-upandaramp-downperiod,whereyourcampaignscanservetopeoplewhoareanticipatingthebeginningandre-livingtheend.  Ifyouradvertisinggoalsaretoreachpeoplewhoseparticipationinaneventlikelyalignswithyourbusiness,thistargetingtypeisagreattool.  Idon'tseeaneventIwanttoincludeinmycampaign Oureventtargetingformhashundredsofeventsallacrosstheglobe.Ifaneventcanbetargetable,it'llshowupintheeventtargetingformatleast2weekstheeventbegins.Ifaneventdoes not showupinthetargetingformwithin2weeksoftheeventgoinglive,itisnotatargetableevent.  Readytogetstarted? Createyourad ByusingTwitter’sservicesyouagreetoourCookiesUse.Weusecookiesforpurposesincludinganalytics,personalisation,andads. OK ThispageandcertainotherTwittersitesplaceandreadthirdpartycookiesonyourbrowserthatareusedfornon-essentialpurposesincludingtargetingofads. Throughthesecookies,Google,LinkedInandNewsCredcollectpersonaldataaboutyoufortheirownpurposes. Learnmore. Accept Decline