How to use event targeting on Twitter

Discover the right event for your audience. The first step is to use the events dashboard in your Twitter analytics to view the events calendar. There you'll ... Skiptomaincontent Business HowtouseeventtargetingonTwitter ByNickReese Follow@TwitterBusiness Solutions YouprobablyalreadyhaveFather’sDay,Halloween,andNewYearscircledonyourcalendaraseventstocreatemarketingcampaignsaround.ButwhatabouttheMLBAll-StarGame?OrtheNationalSpellingBee?OrTalkLikeaPirateDay? PeoplearoundtheworldcometoTwittertotalkaboutallsortsofholidaysandliveevents.With eventtargeting,youcandiscoverandtargettheeventsthatbestfityouraudience—thencreateacampaignthatdeliversyourmessageatjusttherighttimetojusttherightaudienceastheeventunfolds. Discovertherighteventforyouraudience Thefirststepistousethe eventsdashboardinyourTwitteranalytics toviewtheeventscalendar.Thereyou’llfindalistofupcomingeventsfromaroundtheglobe,suchasholidays,majorsportingevents,musicfestivals,andmoviepremieres. Clickonaneventtogetaudienceinsightssuchas: Whichgendertalksabouttheeventmore Whichagegroupsaremostinterested Thetopcountrieswherepeoplearediscussingtheevent Ifpeoplearetalkingaboutmoreontheircomputerortheirmobiledevice Bestpractice: Therearehundredsofmajorholidaysandeventshappeningaroundtheworldeverymonth.Filterbyeventtype,date,andlocationtodiscovereventsthatalignwithyouraudience. Automaticallytargetanengagedaudience Onceyoufindaneventtotarget,clickthe'Createnewcampaign' buttontostartbuildingyourad.Theeventwillbeaddedasanaudiencefeature,whichmeansyourPromotedAdswillonlyshowtopeoplewhoareactivelydiscussinganevent,inadditiontoanyotherdemographics,interests,behaviors,andkeywordsyouusetocreateyourtargetaudience Bestpractice: Byusingeventtargetingasanaudiencefeatureinsteadofusingtheeventnameasakeyword,theplatformwillanalyzethecontentofTweetsandothercontextualcluestoonlydisplaytopeopleactivelyinterestedintheeventyou’retargeting. Jointheconversationbeforetheevent Peopleoftentalkaboutamajorconference,ablockbustermovie,orachampionshipgamefordaysorevenweeksbeforethebigdayitself.Eventtrackingletsyoucapitalizeonpre-eventbuzzandengagementbymonitoringaudiencesstarting30daysbeforeeachevent,givingyouplentyoftimetoplan,launchyourcampaign,andbeapartoftheconversation. Bestpractice: StirupinterestbyTweetingdaysorevenweeksbeforetheevent.You’llbenefitbyreachingfansearlyonwhilebeingatthecenteroftheconversationaspeoplecontinuetoengagewhentheeventdrawsnear. Creatingacampaignlargeenoughthatyouneedacustomersuccessrepresentative? RequesttoconnectwithaTwittercustomerrepresentativehere. Additionalreading: TwitterAdstargetingbestpracticesfromaTwitterAccountManager TipsforbrandsTweetingduringmajorliveevents Q&A:HowInVisionusesTwitterAdsforeventmarketing HowtouseTwitteranalyticstoplanmoreimpactfulTweets ReadytoadvertiseonTwitter? Let'sgo ByusingTwitter’sservicesyouagreetoourCookiesUse.Weusecookiesforpurposesincludinganalytics,personalisation,andads. OK ThispageandcertainotherTwittersitesplaceandreadthirdpartycookiesonyourbrowserthatareusedfornon-essentialpurposesincludingtargetingofads.Throughthesecookies,Google,LinkedIn,NewsCredandLogicadcollectpersonaldataaboutyoufortheirownpurposes.Learnmore. Accept Decline