How to Use Twitter to Plan an Event - Dummies.com

2024-11-25

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If you plan events — whether they're small, impromptu meetups or large weekend workshops or seminars — Twitter can help. You can use Twitter to find ... {"appState":{"pageLoadApiCallsStatus":true},"articleState":{"article":{"headers":{"creationTime":"2016-03-26T08:13:46+00:00","modifiedTime":"2016-03-26T08:13:46+00:00","timestamp":"2022-06-22T19:18:52+00:00"},"data":{"breadcrumbs":[{"name":"Technology","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33512"},"slug":"technology","categoryId":33512},{"name":"SocialMedia","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33611"},"slug":"social-media","categoryId":33611},{"name":"Twitter","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33615"},"slug":"twitter","categoryId":33615}],"title":"HowtoUseTwittertoPlananEvent","strippedTitle":"howtousetwittertoplananevent","slug":"how-to-use-twitter-to-plan-an-event","canonicalUrl":"","seo":{"metaDescription":"Ifyouplanevents—whetherthey’resmall,impromptumeetupsorlargeweekendworkshopsorseminars—Twittercanhelp.YoucanuseTwittertofindspeakers,s","noIndex":0,"noFollow":0},"content":"

Ifyouplanevents—whetherthey’resmall,impromptumeetupsorlargeweekendworkshopsorseminars—Twittercanhelp.YoucanuseTwittertofindspeakers,scoutlocations,scorediscounts,locateequipment,anddriveattendance.

Here’showyoucanmakethemostofTwitterforyourevent:

\n\n

Createalandingpage.\nEventhoughyou’redoingmostofyourorganizingonTwitter,Twitteritselfisn’tfeature-heavyenoughtoprovidealloftheinformationtoyourpotentialevent-goersandvolunteers.Makethelandingpage,sometimesreferredtoasamicrosite,anoff-sitelocationforsigningup,recordingoffersofhelp,andgeneratinginterest.\nYourlandingpagecanbeablog,awebsite,oraneventpageonasitesuchasEventBriteorAmiando.TwtviteisanothereventplanningsitepurposelybuiltforTwitterthatincorporatestheTwitteravatarsandprofilesofthosewhosignup.\n

Chooseahashtag(keyword)foryourevent.\nTakeaminutetocheckHashtags.orgorTwitterSearchtomakesurethatnooneelseisusingthathashtag.Auniquehashtagwilleliminateconfusion.\n

Whenyoureventlandingpageisready,setupbasicalerttrackingforyourevent.\nSeveralfreeservices,suchasGoogleAlertsandtheSidekick+Zapierintegration,meetyourbasicrequirements.\nYoucanalsouseapaidmediamonitoringservicesuchasthatofferedbyHubSpot,calledSocialInbox,totrackyourevent.Whenyouneedtodecidewhattotrackasyourkeyword,yourhashtagisagreatplacetostart.Youcanalsotrackthevenue,thetheme,andotherrelatedkeywords.\n

Nowthatyouhavelaidthefoundationfortrackinginterestandattendancetoyourevent,startspreadingtheword!\nDon’tlettalkoftheeventcompletelydominateyourTwitterstream—youcanlosefollowersthatway—butmakesuretohighlightyoureventadequately.YoucangenerateinterestandallowtheTweettogetlegsandberetweeted(RT’d).\n

\n\nIfyou’replanningsomethinglargerthanasimpletwo-hourmeetup,makesuretokeepupwithwhohasvolunteeredassistance,whosignsupfortheevent,andvenuesthathaveofferedhelp.\n

Canyouplanafull-blownconferencebyusingTwitterasyourmaintool?Yes,youcan!Planningaconferencetakesalittlemorefinessethanashortbusinessfunction,butit’sverydoable.

IfyoudoplantogobigbyorganizingalargeeventonTwitter,keepthoroughrecordstohelpyoumanagealltheTweetsrelatedtoit.YoucanevenuseafreetoolsuchasEvernotetotrackwhatpeoplehaveofferedtodo,who’scoming,andotherlogisticalissues.Coupledwithyourtrackingmethods,youmayfindplanningabigeventthe140-characterwayrelativelypainless.

","description":"

Here’showyoucanmakethemostofTwitterforyourevent:

\n\n

Chooseahashtag(keyword)foryourevent.\nTakeaminutetocheckHashtags.orgorTwitterSearchtomakesurethatnooneelseisusingthathashtag.Auniquehashtagwilleliminateconfusion.\n

\n\nIfyou’replanningsomethinglargerthanasimpletwo-hourmeetup,makesuretokeepupwithwhohasvolunteeredassistance,whosignsupfortheevent,andvenuesthathaveofferedhelp.\n

Canyouplanafull-blownconferencebyusingTwitterasyourmaintool?Yes,youcan!Planningaconferencetakesalittlemorefinessethanashortbusinessfunction,butit’sverydoable.

","blurb":"","authors":[{"authorId":9211,"name":"LauraFitton","slug":"laura-fitton","description":"

LauraFittonwasoneofthefirstmarketerstodiscoverthevalueofTwitterforbusinessesandsociety.ShefoundedTwitterappstoreoneforty.comandsoldittoHubSpot.She’snowInboundMarketingEvangelistforHubspot.AnumHussainspeakstothousandsonhowtoeffectivelyusesocialmedia-inclassrooms,atconferencesandevenalongsideTwitter’sSmallBusinessTeam.BrittanyLeaningwritesaboutsocialmediastrategyforHubSpot’s1.6millionreadersandhasmanagedaccountsforseveralwell-knownbrands.

","_links":{"self":"https://dummies-api.dummies.com/v2/authors/9211"}},{"authorId":9212,"name":"AnumHussain","slug":"anum-hussain","description":"

MaazAliandMaazKhanareco-hostsofDesiStandardTime,apodcastfocusedonBollywoodfilms,SouthAsiancinemaandmedia,andtheinfluenceofbothontheirownlivesandtherestoftheworld.

AnumHussainservesasproducerofthepodcast.Sheisalsoco-authorofthecurrenteditionofTwitterForDummies.

","_links":{"self":"https://dummies-api.dummies.com/v2/authors/9212"}},{"authorId":9213,"name":"BrittanyLeaning","slug":"brittany-leaning","description":"

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LauraFittonwasoneofthefirstmarketerstodiscoverthevalueofTwitterforbusinessesandsociety.ShefoundedTwitterappstoreoneforty.comandsoldittoHubSpot.She’snowInboundMarketingEvangelistforHubspot.AnumHussainspeakstothousandsonhowtoeffectivelyusesocialmedia-inclassrooms,atconferencesandevenalongsideTwitter’sSmallBusinessTeam.BrittanyLeaningwritesaboutsocialmediastrategyforHubSpot’s1.6millionreadersandhasmanagedaccountsforseveralwell-knownbrands.

","authors":[{"authorId":9211,"name":"LauraFitton","slug":"laura-fitton","description":"

","_links":{"self":"https://dummies-api.dummies.com/v2/authors/9211"}},{"authorId":9212,"name":"AnumHussain","slug":"anum-hussain","description":"

MaazAliandMaazKhanareco-hostsofDesiStandardTime,apodcastfocusedonBollywoodfilms,SouthAsiancinemaandmedia,andtheinfluenceofbothontheirownlivesandtherestoftheworld.

AnumHussainservesasproducerofthepodcast.Sheisalsoco-authorofthecurrenteditionofTwitterForDummies.

","_links":{"self":"https://dummies-api.dummies.com/v2/authors/9212"}},{"authorId":9213,"name":"BrittanyLeaning","slug":"brittany-leaning","description":"

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Here’showyoucanmakethemostofTwitterforyourevent: Createalandingpage. Eventhoughyou’redoingmostofyourorganizingonTwitter,Twitteritselfisn’tfeature-heavyenoughtoprovidealloftheinformationtoyourpotentialevent-goersandvolunteers.Makethelandingpage,sometimesreferredtoasamicrosite,anoff-sitelocationforsigningup,recordingoffersofhelp,andgeneratinginterest. Yourlandingpagecanbeablog,awebsite,oraneventpageonasitesuchasEventBriteorAmiando.TwtviteisanothereventplanningsitepurposelybuiltforTwitterthatincorporatestheTwitteravatarsandprofilesofthosewhosignup. Chooseahashtag(keyword)foryourevent. TakeaminutetocheckHashtags.orgorTwitterSearchtomakesurethatnooneelseisusingthathashtag.Auniquehashtagwilleliminateconfusion. Whenyoureventlandingpageisready,setupbasicalerttrackingforyourevent. Severalfreeservices,suchasGoogleAlertsandtheSidekick+Zapierintegration,meetyourbasicrequirements. YoucanalsouseapaidmediamonitoringservicesuchasthatofferedbyHubSpot,calledSocialInbox,totrackyourevent.Whenyouneedtodecidewhattotrackasyourkeyword,yourhashtagisagreatplacetostart.Youcanalsotrackthevenue,thetheme,andotherrelatedkeywords. Nowthatyouhavelaidthefoundationfortrackinginterestandattendancetoyourevent,startspreadingtheword! Don’tlettalkoftheeventcompletelydominateyourTwitterstream—youcanlosefollowersthatway—butmakesuretohighlightyoureventadequately.YoucangenerateinterestandallowtheTweettogetlegsandberetweeted(RT’d). Ifyou’replanningsomethinglargerthanasimpletwo-hourmeetup,makesuretokeepupwithwhohasvolunteeredassistance,whosignsupfortheevent,andvenuesthathaveofferedhelp. Canyouplanafull-blownconferencebyusingTwitterasyourmaintool?Yes,youcan!Planningaconferencetakesalittlemorefinessethanashortbusinessfunction,butit’sverydoable. IfyoudoplantogobigbyorganizingalargeeventonTwitter,keepthoroughrecordstohelpyoumanagealltheTweetsrelatedtoit.YoucanevenuseafreetoolsuchasEvernotetotrackwhatpeoplehaveofferedtodo,who’scoming,andotherlogisticalissues.Coupledwithyourtrackingmethods,youmayfindplanningabigeventthe140-characterwayrelativelypainless.AboutThisArticleThisarticleisfromthebook:TwitterForDummies,Aboutthebookauthors:LauraFittonwasoneofthefirstmarketerstodiscoverthevalueofTwitterforbusinessesandsociety.ShefoundedTwitterappstoreoneforty.comandsoldittoHubSpot.She’snowInboundMarketingEvangelistforHubspot.AnumHussainspeakstothousandsonhowtoeffectivelyusesocialmedia-inclassrooms,atconferencesandevenalongsideTwitter’sSmallBusinessTeam.BrittanyLeaningwritesaboutsocialmediastrategyforHubSpot’s1.6millionreadersandhasmanagedaccountsforseveralwell-knownbrands.Thisarticlecanbefoundinthecategory:Twitter,TwitterForDummiesCheatSheetHowtoSignUpforaTwitterAccountThe#1TwitterMistake:@replyversus@mention10PeopleWhoAreRockingTwitterwithVisualContentTwitter's3AccessPointsViewAllArticlesFromBook

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