STR Benchmarking - British Columbia Hotel Association

STR provides benchmarking reports to accommodations owners & operators so you can track your monthly performance in Occupancy, ADR (average daily rate), and ... Resources InnFocusMagazine > CurrentIssue Buyer'sGuide Advertising&MediaKit ArchivedIssues PastNewsletters ShopLocalBC Diversity,Equity,Inclusion MediaandEvents > BCTourism&HospitalityConference LiveIndustryUpdateSeries VirtualEventSeries Media Education > CoachingandDevelopment Health&Safety HumanResources OperationalExcellence > FinancialLeadership FrontLineTraining RevenueManagement SalesStrategies Marketing Webinars RecruitmentResources COVID-19Resources > COVID-19Recovery&Guidelines Covid-19SafetyPlan COVID-19LiquidityforHotels COVID-19SupportforEmployees COVID-19Quicklinks ProofofVaccinationProgram GetInvolved MemberBenefits AssociateMemberBenefits Sponsorship MemberDirectory AllianceofBeverageLicensees HospitalityIndustrialRelations Buy,Sell,Exchange ADVOCACY AdvocacyTimeline Accessibility Affordability COVID-19AdvocacyEfforts EmploymentStandardsAct Elections HumanTrafficking Liquor&Cannabis MRDT ShortTermRentals Sustainability Workforce Workers'Compensation BENEFITS PremierPrograms > CheckInCanada Deluxe EcoFund Ecolab FoodBuyCanada GlobalPayments HospitalityInsuranceProgramandEmployeeBenefits IntegralServicesGroup SaltSpringCoffee SherwinWilliams SONAPAY STRBenchmarking Furniture,Textiles,&Supplies HotelOperations Sustainability RecoveryResourceGuide News+Updates AboutUs AboutBCHA BoardofDirectors ContactUs STRBENCHMARKING AbouttheProgram STRisthesourceforpremiumdatabenchmarking,analyticsandmarketplaceinsightsforthetourismandaccommodationsindustry.Weprovidedatathatisreliable,confidential,accurateandactionable,andourcomprehensivesolutionsempowerourclientstostrategizeandcompetewithintheirmarkets.Ourrangeofproductsincludesdata-drivensolutions,thoroughanalyticsandunrivalledmarketplaceinsights,allbuilttofuelbusinessgrowthandhelpourclientsmakebetteroperationalandfinancialdecisions.STRiscontinuouslyworkingtoenhanceourproductofferingswhileshapingthefutureofindustries.Wemaintainapresencein15countriesandcollectdataformorethan80,000hotelsacross180countries.STRprovidesbenchmarkingreportstoaccommodationsowners&operatorssoyoucantrackyourmonthlyperformanceinOccupancy,ADR(averagedailyrate),andRevPAR(revenueperavailableroom)versusyourcompetitorsand/oryourlocalmarket.   BenefitstoMembers Thereportsallowyoutoseeifpromotionsworkedornot,ifthepropertyisgrowingyearoveryear,andaidsinmakingbetterratemanagementandbudgetingdecisions. Yourparticipationnotonlyassistsyourpropertyincreatingbetterrevenuemanagementstrategies,buttheaggregatedmarketdataisinvaluabletoyourlocalassociationswhenlobbyingfortourism-friendlylegislationandpreparingmarketingstrategiestopromotetourisminyourdestination. Keepinmindallindividualhoteldataremainsconfidentialandisneverreleasedtoa3rdparty.  HowtoGetStarted Participationissimple. YourpropertyprovidesSTRtwopiecesofdataeachmonthviatheirsecurewebsitewww.str.com:totalroomssoldandtotalroomsrevenue.Thesubmissiontakeslessthan5minutes,onceamonth. STRdoestherestandproducesacustomizedreportforyourhotel. **4ThingstoKnow:YourdataremainsconfidentialYourparticipationassistsnotonlyyourproperty,butalsoyourlocalmarketandtheentireprovinceParticipationisfastandeasy,takinglessthan5minutesamonthSTRprovidesfreetraining FormoreinformationortosignupforSTR’sreports,pleasecontact:EmileGourieuxBusinessDevelopmentExecutive,Hotels—STRCanada,Caribbean&MexicoTel:+1(615)8248664x3221Email:[email protected] Onlineenrollmentforfreehotelsurvey theultimateguidetohotelbenchmarking complimentaryhotelsurveyreport watchForwardstaroverviewwebinar downloadforwardstaroverviewwebinar Resources InnFocusMagazine > CurrentIssue Buyer'sGuide Advertising&MediaKit ArchivedIssues PastNewsletters ShopLocalBC Diversity,Equity,Inclusion MediaandEvents > BCTourism&HospitalityConference LiveIndustryUpdateSeries VirtualEventSeries Media Education > CoachingandDevelopment Health&Safety HumanResources OperationalExcellence > FinancialLeadership FrontLineTraining RevenueManagement SalesStrategies Marketing Webinars RecruitmentResources COVID-19Resources > COVID-19Recovery&Guidelines Covid-19SafetyPlan COVID-19LiquidityforHotels COVID-19SupportforEmployees COVID-19Quicklinks ProofofVaccinationProgram GetInvolved MemberBenefits AssociateMemberBenefits Sponsorship MemberDirectory AllianceofBeverageLicensees HospitalityIndustrialRelations Buy,Sell,Exchange ADVOCACY AdvocacyTimeline Accessibility Affordability COVID-19AdvocacyEfforts EmploymentStandardsAct Elections HumanTrafficking Liquor&Cannabis MRDT ShortTermRentals Sustainability Workforce Workers'Compensation BENEFITS PremierPrograms > CheckInCanada Deluxe EcoFund Ecolab FoodBuyCanada GlobalPayments HospitalityInsuranceProgramandEmployeeBenefits IntegralServicesGroup SaltSpringCoffee SherwinWilliams SONAPAY STRBenchmarking Furniture,Textiles,&Supplies HotelOperations Sustainability RecoveryResourceGuide News+Updates AboutUs AboutBCHA BoardofDirectors ContactUs