About Google Ads policy account suspensions

Accounts may be suspended if we find violations of our policies or the Terms & Conditions. If we detect an egregious policy violation (defined below) your ... AboutGoogleAdspolicyaccountsuspensions GoogleprovidestranslatedversionsofourHelpCenterasaconvenience,thoughtheyarenotmeanttochangethecontentofourpolicies.TheEnglishversionistheofficiallanguageweusetoenforceourpolicies.Toviewthisarticleinadifferentlanguage,usethelanguagedropdownatthebottomofthepage. Wetakelegalrequirementsandthesafetyofusersveryseriously,soadvertiseractionsthatputourusers,Google,orourpartnersatriskcanleadtoanaccountsuspension,whichisabanfromusingGoogleAds.Thisisessentialforustomaintainahealthyandsustainabledigitaladvertisingecosystemwithuserprotectionatitscore. Whywesuspendaccounts  GoogleAdspoliciesandTerms&Conditionshelpcreateasafeandpositiveexperienceforusersandadvertisers.AccountsmaybesuspendedifwefindviolationsofourpoliciesortheTerms&Conditions. Ifwedetectanegregiouspolicyviolation(definedbelow)youraccountwillbesuspendedimmediatelyandwithoutpriorwarning. Forotherpolicyviolationsthatleadtoaccountsuspension,wewillsendyouawarningtooutlinethenatureofthepolicyviolationandanyremedialactionthatcanbetaken,inordertocomply.Thisnotificationwillbesentatleast7dayspriortosuspensionaction. Whatisanegregiousviolation? AnegregiousviolationoftheGoogleAdspoliciesisaviolationsoseriousthatitisunlawfulorposessignificantharmtoourusersorourdigitaladvertisingecosystem.Egregiousviolationsoftenreflectthattheadvertiser'soverallbusinessdoesnotadheretoGoogleAdspoliciesorthatoneviolationissoseverethatwecannotriskfutureexposuretoourusers.Giventhategregiousviolationswillresultinimmediateaccountsuspension,upondetectionandwithoutpriorwarning,welimitthesetocaseswhensuchactionistheonlyeffectivemethodtoadequatelypreventillegalactivityand/orsignificantuserharm. HowdoesGoogleAdsdetectpolicyviolations? WeusebothautomatedandhumanevaluationtodetectviolationsofGoogleAdspolicies.Wereviewinformationfromavarietyofsources,includingyourads,accountsandcontent,usercomplaints,consumerreviews,regulatorywarningsandrulings. Whathappensifanegregiousviolationisdetected? Ifwedetectanegregiousviolation,wewillsuspendyourGoogleAdsaccountsimmediatelyandwithoutpriorwarning.Youwillnotbeallowedtoadvertisewithusagain. Whichpoliciesareconsideredtobeegregious? Circumventingsystems Coordinateddeceptivepractices Counterfeit Promotionofunauthorizedpharmacies Unacceptablebusinesspractices TradeSanctionsviolation Arethereanyotherpolicyviolationsthatcanleadtoanaccountsuspension? Yes.ViolationsofanyGoogleAdspolicycanleadtoanaccountsuspension.IfanadvertiserviolatesaGoogleAdsadvertisingpolicywewillsendawarningtooutlinethenatureofthepolicyviolationandanyremedialactionthatcanbetaken,inordertocomply.Atthattime,theadvertiserwillbegivenanopportunitytoremedytheviolationor,iftheydonotbelievetheyhaveviolatedthepolicy,explainwhytheydonotbelievetheyareinviolationofthepolicy.Thisnotificationwillbesentatleast7dayspriortosuspensionaction. Canrepeatedviolationsofapolicyleadtoaccountsuspension? Yes.RepeatedviolationsofanyGoogleAdspolicycanleadtoanaccountsuspension.IfanadvertiserrepeatedlyviolatesaGoogleAdsadvertisingpolicywewillsendawarningtooutlinethenatureofthepolicyviolationsandanyremedialactionthatcanbetaken,inordertocomply.Atthattime,theadvertiserwillbegivenanopportunitytoremedytheviolationsor,iftheydonotbelievetheyhaveviolatedthepolicy,explainwhytheydonotbelievetheyareinviolationofthepolicy.Thisnotificationwillbesentatleast7dayspriortosuspensionaction. Arethereanyothernonpolicyreasonsthatcanleadtoanaccountsuspension? Yes.Youcanlearnmoreofotherreasonsforaccountsuspensionshere. Howwillanadvertiserbenotifiedofasuspension? Advertiserswhoseaccountsaresuspendedwillreceiveanin-accountnotification,aswellasanemailnotification.Theemailnotificationwillidentifyallpoliciestheadvertiserhasbeensuspendedforviolatingandalinktosubmitanappeal. Cananaccountsuspensionbeappealed? Yes.Ifyoubelievethere’sbeenanerror,andthatyouhaven’tviolatedourpolicies,pleasesubmitanappeal.Youcandothisbynavigatingtothe"ContactUs"link,whichwilldirectyoutotheappealformontherightsideofyourscreenwithinyourGoogleAdsaccount.Whileyoucompletetheform,relevantpolicyinformationwillappeartohelpyouunderstandthereasonforthesuspensionandtheappealprocess.Ifyouselect“ContactUs”againwhileyourappealisstillbeingprocessed, yourAdsaccountwillhavean“Appealpending”status.Onceyourappealisreviewed,youwillreceiveanemailwiththeoutcome.Ifyourappealisrejected,youcanre-appealfollowingthesameprocessthatisoutlinedabove. Weonlyreinstateaccountsincompellingcircumstances,suchasinthecaseofamistake,soit'simportantthatyoutakethetimetobethorough,accurate,andhonest. Canasuspendedadvertisersetuporuseotheraccounts? No.Accountsrelatedtothesuspendedaccount(forexample,accountsusingthesameemailorpaymentmethod,oraccountslinkedtothesamemanageraccount)willbesuspended.Wetakethesafetyofusersveryseriously,soadvertiseractionsthatputourusers,Google,orourpartnersatriskresultinabanfromusingGoogleAds.Inadditionanynewaccountsthattheadvertisertriestocreatewillbesuspended. Cananadvertiseraccesstheirsuspendedaccounts? Suspendedaccountscannotrunanyads.Advertiserscan,however,stillaccesstheirsuspendedaccountsandanyassociatedreports. Howtorequestarefund Ifyouraccountwassuspended,andyouqualifyforarefund,youcanalwayscancelyouraccountandreceiveyourrefund. Todownloadacopyofthisinformation,useyourbrowser’sPrinttoPDFfeaturetosavethistoyourcomputer. Rememberthatthispagemaybeupdatedovertime,sobesuretovisitthepageonthiswebsiteforthemostup-to-dateinformationonaccountsuspensions. 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