11 Effective Twitter Analytics Tools for Marketing Experts in 2022

Best Twitter Analytics Tools for Businesses · SocialPilot · SocialBakers · RivalIQ · Keyhole · Klear · Twitonomy · Followerwonk. StartYourFreeTrial Features Publishing socialmediascheduling SocialMediaCalendar BulkScheduling ContentCuration RSSFeedsAutomation BrowserExtension Collaboration Clientmanagement Teammanagement SocialInbox FacebookAds Analytics WhiteLabelSolutions Solutions ByBusiness smallbusiness Agency Enterprise ByNetwork Facebook Instagram Twitter Linkedin   Youtube Pinterest GoogleBusinessProfile Tiktok Resources Resources Blog Ebooks ProductUpdates   Webinar Videos Newsroom Guides FacebookMarketing InstagramMarketing GrowthHacking   YoutubeMarketing Pricing LogIn RequestDemo ||| September2,2022 ManviAgarwal 11EffectiveTwitterAnalyticsToolsforMarketingExpertsin2022 It’sanestablishedfactthatTwitterisdemanding.Thesheeramountoftweetscanmakebrandsstepbackfromregularposting. Whereasawell-thought-outTwitterstrategycanbringyouunderthelimelight.Butforthat,youneedtoinspectanalyticsandtraceoutwhat’sworkingforyourbusinessandwhat’snot.MostmarketersrelyonaTwittertoolfordevisingthisfoolproofplan. AlmostallpaidorfreeTwitteranalyticstoolscanprovideyouwiththebasicdataregardingyourbusiness’ssocialdevelopment.However,it’sadvisabletogoforacombinationforthebestresult. Andtospareyoumuchhead-scratching,wehavelistedthemosteffectiveTwitterAnalyticstoolstohelpyouchoosetheperfectcombination. BestTwitterAnalyticsToolsforBusinesses SocialPilot Socialbakers RivalIQ Keyhole Klear Twitonomy Followerwonk TweetBinder GroupTweet UnionMetrics Tweepsmap SocialPilot $30 for1user SocialPilotisoneofthebestTwitteranalyticstoolsthatpowersupyourTwittermarketing.Itcategorizestweetsinmeaningfulsegmentssuchasmostpopulartweets,mostfavoritetweets,mostretweetedtweets,etc.SocialPilothelpsyouincreaseengagementonyourprofilewithitsthoroughanalysisontheTwitteractivitydashboard. ThebestpartaboutusingSocialPilotasyourTwitteranalyticstoolisthatyoucaneasily‘reshare’yourmostperformingtweetsrightfromthetoolitself.YoucanalsogenerateTwitteranalyticsreportsandsharethemwithyourclientsandteammembers. WhyoptforSocialPilotasyourTwitterAnalyticsTool? Youcanchecktweetperformanceintermsoflikes,retweets,engagements,etc. CheckthefrequencyofyourtweetsdividedintodaysandhourstogiveyouaclearideaofyourTweetingconsistency. Knowhowtheaudienceengageswithyourcontenttounderstandyourbusiestdaysandquietperiods. SocialPilot,asaTwitterinsightstool,countsandliststhetimesyouhavebeenmentionedandbywhomforbetterengagementprospects. Italsohelpsyoufindthemosttrendinghashtags,whichyoucanuseinyourregulartweetstoacceleratemoreengagement. SocialPilotalsogeneratesaquickTwitteranalyticsreportofyourTwitteractivities,givingyouaccesstoperformancechartsforamaximumofupto3months.YoucanalsoemailtheTwitterreportinaPDFformattoyourclients/managersrightfromSocialPilot. ThisTwittertoolisuncomplicatedtouseandprovidesmorethanjustTwitteranalyticsfeatures.SocialPilothelpsyousolvemajorareasofsocialmediamarketingsuchas. SocialmediaanalyticsforFacebook,LinkedIn,Instagram,Pinterest,andGoogleBusiness Avisualsocialmediacalendartogiveyouaquickviewofyourpostings Advancedsocialmediaschedulingandpublishingforallmajorsocialmediaplatforms,includingGoogleBusiness,TikTok,andTumblr Anin-builtcontentcurationplatformtoschedulerelevantcontentfromthird-partywebsites ItletsyoucreateandaddUTMParameterstoyourpostlinktounderstandsocialtrafficaccuratelyinGoogleAnalytics WhatdoSocialPilotuserssay? P PalakJ. Averyeasyandsimpletousesoftware.Ithelpsyoumanagetopostonallthesocialmediaplatformsandgettheanalyticsrespectively.IlikethedashboardofSocialPilotandhowithelpsyougroupthesocialaccountsofoneclient. W WalterA. SocialPilothasacleanandeasy-to-useinterface.Beforejoining,Icomparedpriceswithothercompetitors,andIwasshockedtoseethatSocialPilotoffersinsanelylowrates.SothepricinghereisanotherkeythingIreallylove.I’vebeenusingitspaidsubscriptionforover2years,andI’mnotstoppinganytimesoon. SocialBakers $200 monthfor10profiles Socialbakerssuiteisthego-toTwitteranalyticstoolformodernmarketers.Backedbydatainsights,largeandglobalteamscandeliverapositivecustomerexperiencewiththehelpofnecessaryanalysisandrelevantinformation. Usingtheunifiedmarketingplatform,teamscanalsocollaborateproductively,communicateseamlesslyacrossdepartments,andmakesmarterdecisionstoengageandgrowtheircustomerbase. Pros Socialbaker’sinterfaceiseasy-to-usecomparedtootherTwitterreportingtools. Italsohelpswiththecustomersentimentanalysisforthebrandbymonitoringtheiractivities. RashaG. Ihaveusedmanytools,andSocialbakersismyfavoriteandtheeasiest,convenient,andreliableoneforTwitteranalytics. Cons ItisvisuallylessappealingascomparedtootherTwitteranalyticstools. Pricesarehigher,makingithardforsmallbusinessesandagenciestoinvestinthistool. ChristyH. Veryinflexible:Youcan’tchangewhoyou’remonitoringmorethantwiceinamonth,whichmakesitincrediblyexpensiveifyouwanttofollowafewcompetitorsacrossafewplatforms. RivalIQ $199 monthtotrack5companies RivalIQisaTwitteranalysistoolthatofferssocialmediabenchmarkingandcompetitiveaudits.Theapppullsinsocialposts,hashtags,populartopics,besttimestopost,andmorecompetitorsacrossFacebook,Instagram,Twitter,YouTube,Pinterest,andLinkedIn. Theapp’sTwitterfeaturesfocusspecificallyonhashtaganalysis,audiencegrowthtracking,mentiontracking,andtonsoftweet-typeinsightsforimprovingTwitterengagement. Pros Itgivesabetterunderstandingofacompany’scompetitivesociallandscape. Theyareconstantlyrollingoutnewfeatures,updates,andadvancedreportingandanalytics. EliseO. Icaneasilyandquicklyseehowmyorgstacksuptocompetitors.Also,Icansetupcustomreportsandcustomalertsthatnotifymeofwhatmycompetitionisdoinginreal-time.Additionally,theinterfaceiseasytouse. Cons Itprovidesonlyengagementanalyticsandnotanyothermetricslikethereachorimpressionsofyourtweets. Theanalyticsdashboardanditscustomreportingaren’tverysatisfactory. RivalIQisontheexpensiveside. DrewB. Theiroriginalcustomreportssectionwasnotveryrobust.Myonlyfeedbackwouldbeforcontinuedworkoncustomreportinganddashboards. Keyhole $199 month Builtformarketersandagencies,KeyholeisahashtagtrackertoolforTwitter,Instagram,andFacebook.Keyholeoffersautomatedsocialmediaanalyticswithreal-timeandhistoricalsocialmediadata. ThisTwitteranalyticstool’sdashboardshowsreal-timeanalyticsofthenumberofpeopleusingasetofhashtags,alongwiththetotalnumberofretweets,likes,andimpressions. Pros Keyholeiseasytosetupandextremelyuser-friendly. ThisTwittercontentanalysistooloffersaccounttracking,campaigntracking,influencermanagement,sentimentanalysis,andmore. Keyholeoffersaclient-readyPDFfiletobeexportedforcampaigns. AshiaS. IlikehoweasyitistouseKeyhole.Ialsoreallylikehoweasyitistounderstandthehashtagengagementreports.Itreallymadethatpartofthereportingprocessreallyseamless. Cons TogetthemostoutofKeyholeandstreamlinetheinformationitpulls,youmayneedtorefineyourhashtagsifthey’reabroaderquery. Itcanbeoverwhelmingtofigureoutwhichplanisthebestfitforyouifyou’reunsureaboutthevolumeofpostsyouwillneedtotrack. Someinformation,suchasfollowerdemographics,canbelimitedbytheAPIofdifferentsocialplatforms. VerifiedKeyholeUser Weworkwithsmalltomedium-sizedbusinesses,andthecosttobenefitratiomakesitdifficulttojustifyusingKeyholeforourclientsonanongoingbasis. Klear Onrequest Klear,aninfluencermanagementplatform,isanexpertintheindustryofTwitteranalyticstools.Itexcelsatprovidingmarketerswithapowerfulinfluencersearchengine,campaignanalytics,andsocialmonitoringtools. Itdoesn’tjustfocusonanalyticsforinfluencersbutalsodivesdeepintotheaudience’sdemographics.Moreover,itallowsitsuserstofiltertheresultsintermsofsocialmediaplatforms,location,skills,etc. Pros Itallowsyoutomonitorinfluencersandalsowhotheyarehavingconversationswith. Commendablecustomerservicetoitsusers. SaumarD. Thebestthingaboutthemistheircustomerservice–theteamisveryopentofeedback,andoverthelastyearorso,Ihaveseenthemadoptmanynewfeaturesbasedonfeedback. Cons Kleardoesn’tclassifyTwitterusersintermsofkeywords. Thenavigationofthistoolisoftenpointedasadrawback. TravisW. IwishtherewasawaytoeasilyexportTwitteruserswhousecertainkeywords.IcouldusethesetocreatecustomaudiencesinTwitteradcampaigns. Twitonomy $20 month TwitonomyisadetailedTwitteranalyticstooltypicallydesignedformarketerslookingforwardtodivingdeeperintotheiranalyticsreports. Twitonomyletsyoumonitoranykeywordinaspecificduration.Postanalysis,youcandownloadtweetsintoexcelandPDFformats. Pros ItletsyouoptimizeyourcontentandengagementstrategiesonTwitter. Ittracksdeepdataofone’sprofile–followers,followingandprofile’sgrowth,etc. AnneT. TwitonomyissimplythebestTwitteranalyticstoolontheweb.TheplatformallowsyoutoanalyzeSOmanydifferentstatisticsforyourTwitteraccount. Cons SometimesthisTwitteranalyticstoolgivesyouwrongdata,takingoldkeywordsandcampaignsintoconsideration. DuetoTwitonomyprovidingwrongdata,thereportsextractedareinaccurateandunreliable. DannieLynnF. ThemajorplaceIsawalackofdepthwasinthecustomizationofreports. Followerwonk $79 monthfor20profiles FollowerwonkisoneoftheknownTwitteranalyticstoolswithmanyfreefeatures,butifyouneeddetailedreports,youmightwanttopayandmakethemostofit. ItisthebestfreeTwitteranalyticstoolthatcananalyzeyouraudienceregardingtheiridentificationandlocation.Italsoallowsyoutocompareyourprofilewithyourcompetitorstogainvaluableinsightsforbetterstrategybuilding. Itsmostinterestingfeatureis“searchbios,”whichallowsyoutofindtheusersthroughkeywords.Itcanguideyouintargetingadefinedaudienceforacampaignorsimilaroutreach. Pros ItallowsyoutocompareseveralTwitterusers. Itgraphicallyrepresentsthemostactivetimesforyourfollowers. NatalieC.W YoucansearchTwitterusersbyavarietyoffactors,andyoucancheckoutyourcompetitors’followersandsortthembyallsortsofcharacteristics.Ithasbeenaninvaluabletoolingrowingmyclients’Twitterpresence. Cons ThereisnowayforFollowerwonktobackfillfollowernumberdata,soyouwillonlybeabletousethetrackingfeatureunlessyoubegintrackingahandle. “Searchbios”oftendon’tgivethebestresultstoitsusers. PaigeG Firstofall,thefreefeaturesareextremelylimited,soit’stoughtogetagrasponthesoftwareuntilyoustartapaidaccount.Youcannotfollowanyoneintheapp,yougetalimitedamountofsearches,andthesearchcapabilitiesarenotadvanced.Eventhepaidaccount,whichItried,didnotgivemegreatresults. TweetBinder $299 month TweetBinderisoneoftheleastknownTwitteranalyticstoolsbutisquitepowerful.ItgivesyouaccesstoTwitterhistoricaldataandreal-timehashtagmonitoring. ItalsocomeswithaTwitterfollowertrackingtoolthatallowsyoutomeasurehowtheTwitterprofilehasdevelopedovertimeandtheevolutionofitsmainKPIs. Pros ThisTwitteranalyticstooloffersin-depthdatathatusersoftenappreciate. TweetBinderprovidespraise-worthycustomersupport. JoanneS IlovethedepthofdataprovidedbyTweetBinderandhowitallowsmetogetinsightsintotheperformanceandqualityofcontentassociatedwithcampaignhashtags.Thecustomerserviceisexcellent,andtheyanswerallmyquestionsfullyandtimely. Cons TweetBindercomeswithalearningcurve.Itsuserinterfacecomeswithalotofdashboardswhichcangetconfusing. Notmuchpreferableinanalyzingpastdata.Itistroublesometoanalyzepastdata. SidharthB. Itwon’tshowmoredatathanthelast30days.Beingamarketer,analyzingpasttrendsisreallyimportant,whichcannotbedonewiththistool. GroupTweet $39.9 month GroupTweetisaTwitteranalyticstoolthathelpsyouanalyzeTwitteractivityandscheduletweetstostrengthenyouroverallperformanceonTwitter.Itsrichfeaturesetiswhatdifferentiatesitfromtherest.Youcanalsointegrateitwithothersocialmediaplanningtools. So,ifyouarealreadyusingdifferenttools,youcanreapbenefitsfromGroupTweetfromthatplatform.GroupTweetalsoletsyoucommunicateinprivateonTwittergroups,providingaccountaccesswithoutanypasswordsharing. Pros Thetoolisincrediblyresponsiveandfast. UIiseasytonavigate,evenforbeginners. DaniellaA. IlikethistoolbecauseIcancreateclosedgroupsofusersonTwitter.AnoptionthatdoesnotofferTwitterdirectlybutthankstoGroupTweetispossible.Iusethissoftwareespeciallytoteachandbeabletopublishinformationforallmembers. Cons Itdoesn’tsupportmultiplesocialmediaplatforms. Therehavebeeninstancesofusersgettingconfusedwhileaddingcontributors. LauraP. Therearetimeswheretheauto-updateonthetimelinelocatedonthedashboardwouldturnitselfoff,whichwouldbealittleconfusingforsomeofourstaff,causingduplicatepostsandcheckingthepageprofiletomakesuretheinfowascorrect. UnionMetrics Onrequest UnionMetricsisanamazingTwitterAnalyticstoolthatwillhelpyoukeepyourprofileanditsperformanceincheck.Itsfeaturesetincludesdetailedprofileanalysis,keywordlistening,campaignreporting,andcompetitiveanalysis. YoucanalsouseUnionMetricstoresearchrelevantcontentfromyourfollowersandcompetitorstospanoutyourstrategies.BesidesTwitter,thisanalyticstoolcandiginmetricsfromprofilesonFacebookandInstagramaswell. Pros Ithasasupereasysetupprocess. Themetricsareinsightfulandeasytograsp. VerifiedUnionMetricsUser TheabilitytopullquickandgraphicallypleasingreportstodistributetoyourteamtogaugetheimpactofaparticulartopiconTwitter. Cons Itonlysupports3socialmediaplatformsasofnow. Navigationcouldbeimproved. VerifiedUnionMetricsUser Moreplatformintegration.IwouldloveforUnionMetricstobea“one-stop-shop,”butLinkedInandYouTubearenotavailabletotrack. Tweepsmap $7 month TweepsmapisyetanotherfantasticTwitteranalyticstoolthatallowsyoutokeeptrackofallofyourTwitteractivitiesfromasingledashboard.Itassessesallengagementindicatorsandschedulespostsattheidealtimes. Itallowsyoutolearnmoreaboutyourfollowers,theirthoughts,andhowtheyinteracttomakemoreinformedmarketingdecisions.UserscanchoosefromfourdifferentTweepsmapplans:Starter,Growth,Advanced,andEnterprise.Italsooffersano-costplan. Pros ItsupportsmultipleaspectsofTwittermarketing,likepublishingandconnectingwiththeaudience. Thetoolisgreattokeeptrackofcampaigns. ContentcurationisalsoausefulfeatureofTweepsmap. GarinK MyfavoritefeatureofTweepsmapisthepipelinetweetschedulertool.Usingthistool,youcanputyourtweetsonautopilot,knowingtheywilldeployatthebesttimebasedonwhereyouraudienceisintheworld. Cons Thetoolisoverwhelmingattimes,andusersmightnothaveapleasantexperience. SusanT Itisnotthemostintuitivesoftwareandisnotnecessarilyeasytouse.ThereareelementsthatwouldbeimprovedbyabitofaUI/UXwithsomecustomerswhoarenotastechnical—I’dbehappytodothistypeoffocusgroupwiththeteamb/cIbelieveintheplatform. ReadytoAceYourTwitterMarketing? Despitetweetingactively,marketersdon’tseemtoputtheirheadsaroundit.That’swhygaininginsightsbecomessocrucial.ButwiththevarietyofTwitteranalyticstoolsavailableinthemarket,theconfusiononlyintensifies. However,werecommendatoolthatletsyougaugeanalyticsonmultipleplatforms,notjustTwitter.That’swhyweputourbetsonSocialPilot,asitsupports8+socialmediaplatforms.Startyour14-dayfreetrialtosquashyoursocialmediagoals. FrequentlyAskedQuestions WhatisTwitteranalytics? TwitterAnalyticsshowsyouhowyouraudienceisrespondingtoyourcontentwithseveralengagementmetrics.BrandscanusethisinformationtooptimizetheirfutureTwittercampaignsforbetterresults. WhatarethebestTwitteranalyticstoolsforsmallbusinesses? ThebestandaffordableTwitteranalyticstoolsforsmallbusinessesandagenciesare: SocialPilot Twitonomy Followerwonk Keyhole UnionMetrics CanIdownloadTwitteranalyticsreportsformyclients? UsingSocialPilot,youcandownloadPDFTwitterreportsforyouraccountsforupto3months.YoucanevenemailitdirectlytoyourclientsfromtheSocialPilotdashboarditself.TheseTwitteranalyticsreportswillconsistofallengagementmetrics,tweetfrequency,andperformanceingraphicalformatforbetterunderstanding. HowdoIgetanalyticsonTwitter? YoucangetaccesstoTwitteranalyticsintwoways.ThefirstistoaccessitdirectlyfromtheTwitteranalyticswebsiteandloginwithyourofficialTwitteraccount.Thesecondwayistorelyonthird-partyanalyticstoolssuchasSocialPilot.Thelatterispreferablewhenhandlingmultipleaccounts. HowoftenshouldItweet? Sincetweetshaveahalf-lifeofjust24minutes,youshouldtweetmultipletimeseveryday.Thoughthedailylimitis2400tweets,theidealnumbertogetmaximumengagementis5-12tweetsaday. IsTwitteranalyticsfree? Yes,Twitteranalyticsisfree,butitisprettylimited.Itisadvisabletouseacombinationofpaidandfreetoolsifyouwantareal-timestatusofyourprofile. Thisblogisbroughttoyouby SuperChargeSocialMediaMarketingwithHashtagsin2022 Downloadthecompletehashtagkithavingasocialmediacalendarwithcontentideasandmorethan3600+hashtags,ourcompleteunabridgedmarketingguide,andeditabletemplatesforFREE! 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