The Top Twitter Analytics Tools in 2020 - Emplifi

Best Twitter analytics tools · Native Twitter Analytics · Emplifi Social Marketing Cloud · Sprout Social · Hootsuite · Brand24 · Mentionmapp · Keyhole. LoginFreeTrialBookademoENENProductsEmplifiCXCloudEmplifigivesyoueverythingamodernenterpriseneedstoclosetheCXgap.LearnMoreEmplifiCXCloudSocialMarketingCloudSocialmediaanalyticsSociallisteningandintelligenceSocialmediamanagementCommunitymanagementSocialcustomercareContentmanagementSchedulingandpublishingInfluencermarketingPricingSocialCommerceCloudLivecommerceShopStreamConversationalcommerceSocialshopsynchronizationSocialcustomercareAnalytics,reporting&insightsServiceCloudAgentempowermenttoolsAIchatbotsandself-serviceKnowledgemanagementEmailautomationVoiceofCustomertoolsCustomerinsightsandBIOmnichannelserviceCustomerStoriesCustomersuccessstoriesEmplifiishelpingglobalbrandsandagenciestransformmarketing,commerce,andcareexperiences,andachievebusinessresults.LearnMoreCustomersuccessstoriesDeltaAirLines$2million+savedinsupportandoperationscostsMajorLeagueSoccer61%increaseinsocialmediaengagementwithconversation-firstcontentDailyBurn60-minutefasterresponsetimetoincomingsocialmediamessagesResourcesResourcecenterYourresourcecenterforeverythingmarketing,customerservice,andCXLearnMoreResourcecenterEverythingyouneedtoknowaboutEmplifiSummit‘22TheCXeventoftheyearisjustaroundthecorner!Here'swhatyoucanexpect.8livecommercetrendsyouneedtoknowtostayaheadofthecurveWhat'sdrivingthelivecommerceboom,andhowcanyourbrandtakeadvantage?Let'stakealook.FindingyourvoiceonTikTok:9stepstosuccessFindingyourbrand'svoiceonTikTokiscrucialtotrulyconnectwithyouraudiences.Here'showtodoit.CompanyAboutusEmplifiprovidesbrandswithinsightsneededtoempathizewithcustomersandamplifytherightexperiences.LearnMoreAboutusGetstartedLeadershipMedia&PressCareersContactusPrivacyandlegalTrustCenterLoginFreeTrialBookademoENENThetopTwitteranalyticstoolsin2020Twitterisanexcellentplatformforbrandstoreachatargetaudienceandbuildanonlinecommunity.However,withthousandsofcompetitoraccountsandlittleroomfornewbies,relyingonhigh-qualitycontentwon’tcutit.  InsteadoftacklingTwitterblindly,implementingdata-drivenanalyticscanbethesavinggraceforanybrand’ssocialmediamarketingstrategy.Infact,manyTwitteranalyticstoolsprovideextensivemetricscoveringeverythingfromengagementratestofollowerdemographics.Andalthoughsocialmediaanalyticsareknowntobethesecretsaucebehinddrivingmajorbusinessresults,manybusinessesarestillmissingoutontheincrediblerewardsoftrackinganalytics–areyouoneofthem? Twitteranalyticstoolskeepacloseeyeonhoweachpostperforms,notonlyhelpingyourbrandoptimizecontentbutalsotakingyourTwittermarketingstrategytothenextlevel.Butwithsomanyanalyticstoolsavailablenowadaysitcanbearealchallengeweedingoutthebestones.Nomatterwhatyourbrandislookingfor,we’veputtogetheracomprehensivelistofthebestTwitteranalyticstoolsof2020.KeepreadingtodiscoverwhichanalyticstoolisbestsuitedforyourbrandandhowtostartnurturingsustainablegrowthonTwitter. BestTwitteranalyticstools Whetheryou’refocusedonbuildingasuccessfulhashtagcampaignortakingacloserlookatyourtargetaudience,thereisaTwitteranalyticstoolforeveryone.Infact,manybrandschoosetocombineseveralTwitteranalyticstoolstofindthemostusefulcombinationofdata. Stayingontopofsocialmediacanfeellikeanendlesschallenge,soit’simportanttoinvestinapowerfulTwitteranalyticstoolthatcaneasilymeasureandanalyzeyourTwitterperformance.Makesureyouknowwhat’sworkingandwhat’snot,inordertofosterrealresults. Beloware11oftheverybestTwitteranalyticstoolsthatofferadiverserangeofmetricsthatwillenhanceyourTwitterbrandandbuildapowerfulTwittermarketingstrategy. NativeTwitterAnalytics EmplifiSocialMarketingCloudSproutSocialHootsuite Brand24 MentionmappKeyholeUnionMetricsFollowerwonkBufferTwitonomyNativeTwitterAnalytics OneofthebestfeaturesfortrackingcontentperformanceonTwitteristheplatform’sveryownnativeanalyticstool.It’sanexcellentoptionforsocialmediamanagerswhoareaimingtofollowavarietyofmetricsatalowcost–free,thatis. TheTwitteranalyticsplatformkeepstrackofafewkeymetrics,includingtoptweets,topmentions,andengagementrates.Italsoprovidesdetailedinsightsintofollowerdemographics,suchasinterests,occupation,maritalstatus,gender,education,andbuyingstyle. Withthehelpoftheseanalytics,you’llbeabletoquicklyidentifyyouraudienceanddeterminepreciselywhatkindofcontentresonateswiththeirneeds.Plus,thein-platformtoolmakesiteasytouseandgreatforbeginners.EmplifiSocialMarketingCloud(formerlySocialbakers)Emplifi'sTwitteranalyticstoolisknownforitsextensiveglobalstatisticsandcustomizablejourney.Withconversationshappeningineverycornerofthenetwork,Socialbakerswillclearlylayoutwhat’sgoingoninyourindustry.DrivenbyAItechnology,theEmplifiTwitteranalyticstoolfeaturesversatilestatisticsandsophisticatedTwittermonitoringreports.Infact,theplatformcanbetailoredtoaspecificcountryandindustryinordertocreatethemostbrand-specificinformation. EmplifiistheidealplatformforcompaniesthatarepursuingagreaterROIonTwitterandneedafast,efficient,anduser-friendlytooltogetthejobdone.SproutSocial SproutSocialisanindustryleaderinTwitteranalyticsthankstoitsrobustreportsandcleverpublishingtools.Theplatformoffersdetailedoverviewsofyouroverallinsightsandevenallowsyoutotakeacloserlookathoweachindividualtweetperformed. KeepingacloseeyeoncompetitorsismadesimplewiththehelpofSproutSocial’sTwittercomparisonreport,whichbuildsaone-dimensionalreportonhowyourbrandstacksupagainstcompetitors. Theplatformalsoallowsyoutoworksmarter,notharder,bypointingoutsubjectmattersthataremostoftenmentionedinassociationwithyourbrandandnewtopicsthatarelikelytosparkengagementwithyourTwitteraccount. Lastly,oneofthegreatestfeaturesofSproutSocial’sTwitteranalyticsistheabilitytoschedule,queue,andpublishtweetsinadvance.It’sabrilliantwaytoalleviatestressfromthesocialmediateamandstayaheadofthegame. HootsuiteStaystackedwithHootsuite’smanycomprehensiveandcollaborativeTwitteranalyticstools.TheHootsuiteplatformallowsyourteamtoimplementcampaignsacrossmultiplesocialchannelsallfromoneweb-baseddashboard,makingittheperfecttoolforbrandsthatarejugglingseveraldifferentprojects.TheHootsuiteTwitteranalyticstoolisalsogreatformanagingyouronlinebrandbymonitoringcontentperformance,creatinginsightmetricreports,andschedulingyourpostsinadvance.Moreover,theplatformprioritizescollaborationbystoringandorganizingcontentinasharedlibraryforeasycontentretrieval. OneoftheuniquefeaturesofHootsuiteistheoptiontocreatecustomreportsthatdisplaythemetricsthataremostimportanttoyou.Whetherit’sadeepdiveintoengagementorfollowerdemographics,withjusttheclickofabuttonyou’llbeabletoseeexactlyhowyourbrandisperforming. Brand24Brand24providesawiderangeofTwitteranalyticstoolsthatareagreatadditiontoanysocialmedialisteningreport.Infact,theplatformofferstonsofusefulmetricsincludingtheabilitytomeasurehashtagperformanceandstayuptodatewithimportantindustryconversations.Inaddition,theTwitteranalyticstoolenablesbrandstoexpandmarketingcampaignsbykeepingacloseeyeonsocialmediareach,interactions,brandsentiment,likes,andshares.ThecleverattentiontohashtagandinfluencersgivesBrand24alegupinareasofsegmentedornichemarketing. TheBrand24toolisasmartoptionforbrandsfocusedonamplifyingtheirhashtagreachandidentifyingthepotentialpitfallsinbothpastorpreviousmarketingcampaignstrategies. MentionmappEverwishedyoucouldmapoutyournetwork?Well,withMentionmappyoucaneasilybuildoutavisualmapofnotonlyyourownnetworkbutalsothenetworkofothers.Withoutthehelpofboringnumberreportsorgraphs,MentionmappdisplaysessentiallywhoyourTwitterbrandisinavisualandengagingway.Eachmapcontainskeymentions,followers,andhashtagsthatarecloselyassociatedwithyourTwitteraccount.Thisoftenincludeswhatpeoplearesayingaboutyourbrandonlineandhowitstacksupagainstcompetitors.ThecleverTwitteranalyticstoolalsoidentifiespeople,brands,andtopicsthatarecurrentlyleadingyourindustry.Bygainingadeeperunderstandingofwhereyourbrandstands,MentionmappallowsyoutotailoryourTwittermarketingstrategyinadata-drivenway. KeyholeGetabetterideaofyouronlinecommunitysentimentwithKeyhole’sTwitteranalyticstracker.Keyholeisananalytics-onlyservicethatisknownforitsabilitytotracktweetsinreal-time,allowingforanagilemarketingstrategy.TheirTwitteranalyticsplatformalsocloselymonitorscampaignperformance,brandperformanceacrossdifferentsocialmediachannels,andsocialmediamessagesduringevents.Moreover,theplatformincludesmarketresearchandinfluenceranalyticstohelpyourbrandcraftthemostsuccessfulTwittermarketingstrategy. Keyhole’sTwitteranalyticsisideallysuitedforcompaniesinneedofup-to-dateinsightsthatfocusonmonitoringhashtagcampaignsandoptimizingtheirTwitterstrategies. UnionMetrics Withthehelpofcolorfulgraphicsandapowerfulsocialintelligenceengine,UnionMetricsisacomprehensivesocialanalyticssolutionthatiseasytouseandperfectfornovicemarketers. TheirTwitteranalyticstoolhelpsyoudeterminethebestcontentforyourTwitteraudienceandidentifywhichhashtagsdrivethemostimpressions.TheUnionMetricsreportalsoincludesimportantindustrytrends,competitorinsights,andanauditofyouroverallperformanceontheplatform. AfeaturethatisuniquetoUnionMetricsistheplatform’sabilitytorecommendoptimizationmethodsforgrowingyourengagement,followers,andultimatelysalesresults.ThisTwitteranalyticstoolisanoptimalplatformforsocialmediamanagersthatwanttomakeinformedmarketingdecisions. FollowerwonkTobesuccessfulonTwitter,yourbrandhastoknowyourtargetaudiencedemographiclikethebackofyourhand.LuckilyFollowerwonk’sTwitteranalyticstoolhelpsanswerkeyquestions,includingwhoyourfollowersare,wherethey’relocated,andwhatkindofcontenttheytweet. Thefreemiumtoolallowsyoutosearchbiosforkeywordsandcompareyourprofileagainstcompetitors.TheplatformalsoprovidesadetailedgraphindicatinghowyourTwitterprofile’sengagementlevelsandfollowercountstackuptosimilarbrands.Followerwonkisanexcellentchoiceforcompaniesthatneedmoreinsightintotheirtargetdemographic.TheTwitteranalyticstoolissuretohelpyourbrandtapintoalarger,moreengagedaudience. Buffer AlthoughBufferismostlyknownasasocialmediaschedulingtool,itslittle-knownTwitteranalyticstooldelivershigh-qualitymetricsonfollowers,contentinsightandoverallaccountperformance.It’sespeciallyhelpfulatidentifyingthemostoptimalpostinghoursforyouronlinecommunity. Buffer’sTwitterreportscovercontentengagementandmonitorhoweachpostisperforming.Additionally,thereportsareexportablemakingthemeasytoshareandorganize. AlthoughBuffer’sTwitteranalyticstoolisn’tthemostdetailed,itcoversthemajorbasesoftrackingimportantTwitteranalyticsanddisplayinginformationinaneasy-to-understandfashion. TwitonomyIfyou’relookingforasimpleplatformwitharobustsetofdata,TwitonomyistheTwitteranalyticstoolforyou.Twitonomyisassimpleasitgets;allyouneedtodoisloginusingyourTwitterhandleandyou’reimmediatelypresentedwiththemostimportantsocialmediametrics.Twitonomy’sanalyticsincludealistofyourmostpopulartweets,engagementmetrics,andoptimalpostinghours.Asabonus,theinformationispresentedincolorfulgraphsandclearlylabeledlists,makingitsTwitteranalyticshighlydigestible. Theplatformisalsocapableofmonitoringpredefinedkeywordsandperforminganin-depthanalysisofanyTwitteraccount.Twitonomy’ssizablemetricsandintelligentcompetitoranalysismakethisplatformgreatforlarge-scalebusinesses. ThetakeawaySocialmediaisanimportanttoolforanybrandhopingtogaininfluenceandincreasesalesviaanonlinecommunity.Networkinghubs,likeTwitter,canbeanintegralpartofanymarketingstrategyandtheperfectplacetoruncampaigns. Withthatbeingsaid,successonTwitterisnowalkinthepark.Inordertocapturepeople'sattention,yourbrandshouldalwaysbeonestepahead.UsingTwitteranalyticstoolscanbeasimplewaytoproducethebestpossiblecontentatthemostopportunetimes. Justlikemanyothersocialmediachannels,Twitterisalwayschanging.SomakesureyourteamisontopofthelatestTwitterupdatestoensurethatyourmarketingstrategyisuptodate. IfyourbrandispresentandprioritizingTwitter,it’snottoolatetoinvestinarobustsetofTwitteranalyticstools.Withthehelpofactionabledataanddetaileddemographics,yourbrandisreadytoreachseriousgoalsonTwitter.Editor'sNote:Thisarticlewasoriginallypublishedonsocialbakers.com.Anystatisticsorstatementsincludedinthisarticlewerecurrentatthetimeoforiginalpublication.By:Socialbakers(nowEmplifi)ARTICLEPUBLISHED:AUGUST17,2020JustsomeofourrecentawardsSocialMarketingCloudSocialCommerceCloudServiceCloudEmplifiCXCloudSocialMarketingCloudSocialCommerceCloudServiceCloudKnowledgeResourcesCustomerStoriesIndustryBenchmarksCompanyAboutusTrustCenterLeadershipMedia&PressCareersContactusEmplifiLearningEmpathy,amplified.™PrivacyPolicyTermsofuse©2020-2022EmplifiInc.Allrightsreserved.Emplifi™andEmpathy,amplified.™aretrademarksofEmplifiInc.Allproductnamesandlogosaretrademarksorregisteredtrademarksoftheirrespectiveowners.