Top Twitter analytics tools [2022 update] - Brand24

One of the strongest features of Twitter analytics is the ability to measure hashtag performance. It means you can stay up-to-date with ... DigitalMarketing TopTwitteranalyticstools[2022update] Marta March5,2021 ・ 10minread Twitteranalyticstoolswillhelpyouboostyourmarketingstrategy.ThedatayouwillreceivewillhaveapositiveimpactonyourmarketingKPIs.Let’sseewhichanalyticstoolswillgiveyoutheboostintherightdirectionandprovidethedatayouneed. WewillstartwithashortrecapofthebestpaidandfreeTwitteranalyticstools.We’llalsodiscussthemetricsyoushouldfollowcloselytomakethemostinformeddecisionsandbringyoursocialmediamarketingtothenextlevel. BestTwitteranalyticstools Youmightfindacombinationofanalyticstoolsthemostuseful,sofeelfreetocombinetwoormoreTwitteranalyticstoolstogatherthemosthelpfulsetofdata.  Withoutfurtherado,herearethebestTwitterAnalyticstools! 1.Brand24 2.NativeTwitteranalytics 3.SproutSocial 4.Mentionmapp 5.TweetBinder 6.UnionMetrics 7.Keyhole 8.Twitonomy 9.Followerwonk 10.Hootsuite LookheretoknowmoreaboutTwitteranalysisandlearnabouttheKPIsyoushouldtrack,forexampleengagementorothertweetperformance. BestTwitteranalyticstools WhatdoesTwitteranalyticstellyou? KeymetricstofollowinTwitteranalytics WhatisthebestTwitteranalyticstool? 1.Brand24 Surprise,surprise,wemadeourlist! Brand24isasociallisteningtoolthatoffersrobustTwitteranalytics. OneofthestrongestfeaturesofTwitteranalyticsistheabilitytomeasurehashtagperformance.Itmeansyoucanstayup-to-datewithinterestingconversationsandcommunities,aswellasaccuratelyassessthereachofyourTwittermarketingcampaignsandtrackengagement. Moreover,intwoanalyticsdashboardyoucanfindinformationabout: atotalnumberofresultsfromTwitter;atweetcountcontainingspecifickeywordorhashtagestimatedTwitterreach;socialmediainteractions,shares,andlikesthenumberofpositiveandnegativementions. DiscoverthepowerofTwitteranalytics!Startyourfreetrialnow! Byanalysingthecombineddata,Brand24willcalculatetheinfluencescoretohelpyoufindthe mostsuitableinfluencerforyournextTwitterinfluencermarketingcampaign. Thetoolwillalsogeneratealistoftrendinghashtagsyoucanusetoboostyourreachevenfurther. Brand24isthetoolofchoiceifyouwanttheruninfluencermarketingoranyothersocialmediamarketingcampaigns. WithBrand24youcancreatecustomreports.Youcansharetheresultsofsocialanalyticswithyourdirectsupervisors. Price: Brand24startsat$49andoffersa14-dayfreetrial,nocreditcardrequired.  Bestfor:anybusinessinterestedinstronghashtagsanalyticsandTwitterreachmetricsandwhowouldliketoidentifythebestinfluencersforasuccessfulTwittermarketingcampaign. 2.NativeTwitteranalytics Nativeanalyticsisaperfecttoolforanyone atthebeginningoftheir digitaladventure.ItoffersabunchofgreatsocialanalyticsmetricsthatwillhelpyoustepupyourTwittergame,suchas: topTweets;topmentions;engagementratesprofilevisits. ButtherealvalueofnativeTwitteranalyticsisthedemographicdata.TwitterAnalyticswillhelpyoudeterminepreciselywhoyourtargetaudienceisandwhattypeofcontentwillsuittheirneedsbest.TheTwitteranalyticstoollistsallthenecessarydata,including: interests;occupation;gender;education;maritalstatus;buyingstyle. IfyouwanttoknowmoreaboutyourTwitterfollowers,nativeTwitteranalyticsisyourtoolofchoice. Thatisagoldmineofaudienceinsightsandconsumerbehavior!Besides,withnativeanalytics,youcanbenchmarkthedataagainstthoseavailableforallofTwitter,aswellaspredeterminedgroups. Price:ThisisoneofthebestfreeTwitteranalyticstools. Bestfor:beginnerswhodon’twanttoinvestinapaidTwitteranalyticstoolorasanadditiontopremiumtools 3.SproutSocial NolistingofsociallisteningtoolswillbecompletewithoutSproutSocial!SproutSocialisoneofthemostpopularsocialmediamarketingtoolsavailable.Andrightlyso! SproutSocialoffersrobustreportsandinsightswhichyoucouldeasilypresenttotheC-suite. TheTwitteranalyticstoolwillhelpyou: determinetopperformingpostsfindthesubjectsmostoftenmentionedinconnectionwithyourbranddiscovernewtopicsfordiscussiontosparkengagementonyourTwitteraccount Sproutcollectshistoricaldataforyoursocialmediaaccount. Fromallthefeatures,schedulingisoneofthemostimportant.Asharedpublishingcalendargivesyouaclearoverviewofyourmarketingefforts.Youhaveallthedatainoneplace.Thetoolallowsyoutopreparecompetitorsreport. Price:startsat$99,offersa30-dayfreetrial Bestfor:BusinesswhoneedstodeliverreportstotheirC-classmanagementandislookingforarobustsocialmediamanagementplatform. 4.Mentionmapp Mentionmappisbyfarmy favourite Twitteranalyticstool,mainlybecauseit’ssomethingcompletelydifferent. Instead,Mentionmappcreatesamindmapthatpresentsconnectionsbetweenuserprofilesandhashtagsthatyou’vementionedinthepast. Youcanfilterthetweetsandseeonlymentions,retweets,oraretweetcloudwithapositiveor negativesentiment.Mentionmappisafantastictoolfordisplayingconnectionsbetweendifferentprofilesanddiscoveringnewcontent. Price:limitedaccessforfree,paidaccountstartsat$9 Bestfor:everyonewhowouldliketodiscovernewinterestingcontentandanalysetheconnectionsbetweendifferentTwitteraccounts(thatlastfeatureshouldbeespeciallyinterestingforjournalists).  5.TweetBinder TweetBinder,apartfromInstagramandTwitteranalytics,offersservicesdedicatedtoevents,forexample,creatingasocialmediawallwithfullmoderationsuite.Moreover,youcangetaccesstoTwitterhistoricaldataandhashtagmonitoring. Italsoidentifiesinfluenceraccountsthatwillbestsuityourinfluencermarketingcampaign. IfyouwanttogiveTweetBinderaspin,youcancreateafreereportbasedonhashtags,@mentionsorkeywords.It’sanexcellentwayforbeginnersmarketingmanagerstoseehowTwittercanhelpyouwitheffectiveTwittermarketing! Price:startsat€79amonth Bestfor:businessesthatneedreal-timehashtagmonitoringandarepreparinganeventwheretheyneedasocialmediawall. 6.UnionMetrics Itisisanotherindustrygiant,providingtonsofusefuldataandTwitteranalytics.It’sapowerfulsocialintelligenceenginethatgeneratesalotofhelpfuldataformarketers. Thetoolallowsyouto: countthenumberoftweetsforaspecifichashtagdeterminethebestcontentforTwitteridentifytoptimestoposttoreachyourtargetaudienceresearchtrendstofindideasfornewcontentsetbenchmarkstoseehowyourcompetitorsareperforming. Ifyou’reanewbietoTwitteranalyticsgame,UnionMetricsofferssomefreetoolsaswell. ATwitterassistantwill analyse yourrecentTweets,and basedonthisanalysis,willprovidecustomizedrecommendationsonhowtoimproveyourTwitterstrategy. ThesecondbetsfreeTwitteranalyticstoolyoucanusetoyouradvantageisaTwitterSnapshotReport.It’sabasicversionofthepaidtool,anditoffers: anestimateofthesizeandscopeofanyTwitterconversationameasureofpotentialreachandimpressions;identifyingtopperformingpostsasimpleandelegantreportyoucansharewithyourcolleagues Price:PaidUnionMetricstoolstartsat$23. Bestfor:Formarketerslookingforsocialintelligencetoolandanalyticssolution 7.Keyhole Ifyouneedtotracktweetsinreal-time,Keyholeisthetooltouse.Ofcourse,that’snottheonlyusefulfeatureofthisTwitteranalyticstool.Withtheinformationprovidedinitsdashboardsyoucanalso: monitoryourbrandperformanceacrossdifferentsocialmediaplatformsconduct marketresearchmonitorthesocialmediamessagesduringeventsmonitortheresultsofyourcampaignsfindtheinfluencersyou’dliketoengage  AuniqueKeyholefeatureistheKeyholePremiumSupport.Adedicatedprofessional(foradditionalfee)willhelpyoutrackyourhashtagsorperformmarketresearch.  Price: startsat$99permonth. Bestfor: businessesinneedofreal-timehashtagtracking.  8.Twitonomy What’sgreataboutTwitonomyistheeaseofuse.Allyouhavetodo,istosigninwithyourTwitteraccount,andvoila!TheworldofTwitteranalyticsisyouroyster. Twitonomywillshowabroadsetofdata,including: Twitterlistsyou’repartofyourmostpopulartweetsengagementmetricsthebestdayandtimetopost andmuchmore! OneofthemostimportantfeaturesofTwitonomyisthecomparisonoftwoTwitteraccounts.Youcaneasilytrackyourcompetitorsaccount.Moreover,youcantrackTwitterperformancebasedonpredefinedkeywordsandperformanin-depthanalysisofanyTwitteraccount.  Price: thereisafreeversionofTwitonomy,apaidplanstartsat$19amonth. Bestfor: brandwhoneedsarobustTwitteranalyticsdataofmorethanoneaccount.  9.Followerwonk FollowerwonkanalysesyourTwitteraudience.TheTwitteranalyticstoolwillprovideyouwithlifestyleinformation,forexample:  whoareyourfollowers?wherearetheylocated?whendotheytweet? WhatIfindparticularlyinteresting,isthe“searchbios”feature.Itallowsyoutofindpreciselytheusersyou’dliketotarget,beityournextinfluencerforamarketingcampaignoranotherkindofoutreach.  Youcancompareyourprofileagainstyourcompetitorsandcountgained/lostfollowers.Thetoolevenprovidesadetailedgraphofthedifferenceinfollowersnumbers.  Price: analyzingoneprofileisfree,thepaidversionstartsat$29amonth Bestfor: businesseswhowanttoknowhowtheiraudiencelikethebackoftheirhand.  10.Hootsuite NosocialmediaanalyticstoolslisticleiscompletewithoutHootsuite!Theindustrygiantismainlyasolutionforteamswhocollaborateoncampaignacrossdifferentsocialchannels.  Hootsuiteisafullstackanalyticstools,andmore!Itallowsyouto: scheduleyourpostsinadvancemonitorperformanceofcontentdiscovernewcontenttorepostorganizeyourcontentinasharedcontentlibrarygetanoverviewofyourkeymetricscreatereports.  Andthat’sjusttipofaniceberg!Youcanmanageyourteamperformanceandprotectyouraccountsagainstfraud.  Price:Hootsuitestartsat$19permonth.  Bestfor: teamswhowantanall-encompassingtoolandworkonmultipleprojectsatthesametime.  WhatdoesTwitteranalyticstellyou? Awell-chosenTwitteranalyticstoolwillgiveyouexactlythedatayouneedtomeetyourdesiredbusinessoutcome. Whattypeofanalyticssolutionyouchoose,dependsonthegoalyouwanttoachieve.Twitteranalyticstoolwillprovidethedatafor how youshoulddoit. TwittermonitoringdatawillgiveyouanopportunitytotrackTwittermetricssuchas: theengagementofyourtweets(arobustTwitteranalyticstoolshouldcalculatethenumberoflikes,comments,andretweets)thesocialmediareachofyourtweets(anumbershowinghowmanypeoplecouldhavecomeincontactwithyourbrand)tweetsmentioningyourbrandwiththe@handle AnalysetheimportantTwittermetricsthatwillhelpyougrowyourbrandawareness: findthemostactivepublicprofilestalkingaboutyourbrandorproductandusetheirinfluencetoyouradvantagegrowyourbusinessbyincorporatingbrandawarenessstrategytoyourTwitter TwitteranalyticstoolswillhelpyoumanagetheTwittercontentstrategy: discoverTwittertrendinghashtagswithinyourbusinessnicheandadjustyourcontentaccordinglyseewhatengagesyouraudiencethemosttodevelopcontentyouraudiencewantstoseealwaysreplywhensomeoneistalkingaboutyourbrand,product,orservice KeymetricstofollowinTwitteranalytics We’vetalkedabitabouttheprosofTwitteranalytics.Solet’sdiginandseewhichmetricsandfeaturesexactlyyoushouldfocusontodevelopabulletproofTwittermarketingstrategy! 1.Audience Thefirstruleofsuccessfulcommunicationstates–knowwhoareyoutalkingto. Takeadeeperlookatvariablessuchas: agegenderlanguagecountryofresidenceincomeeducation. Analysingthisdatawillhelpyoudesigncontentyourfollowerswanttoseeandengagewith. That’sespeciallyimportantwhenyou’representonmanydifferentsocialplatformsandaretemptedtocross-postthesamecontent.Yourfollowerswillgetboredandabandononeofthechannelsifyoudon’tpresentdedicatedcontentoneachmedium. Moreover,youmightidentifysocialchannelswhereyou’renotactive,butyouraudienceis.Takeadvantageofthisfactandbroadcastyourbrandmessageevenfurther. 2.Content Twitteranalyticswillhelpyoudeterminewhichcontentyouraudiencefindengagingandinteractswiththemost. Whenitcomestocontentyoushouldtakeadeeperlookatmetricslike: socialmediainteractions,likes,andcommentsestimatedsocialmediareach 3.Timing Tweetshavetheshortestlifespaninthesocialmediaworld,that’swhyit’scrucialtopostatoptimaltimes.Thispointiscloselyrelatedtodeterminingyouraudiencepreferences.IfyouraudienceismainlyintheStatesandyourofficeinSingapore,there’snopointintweetingduringyouroperatinghours. Anothertopicisthefrequency.Becauseoftheshorthalf-life,youcanposton Twittermore oftenthanonInstagramorFacebook.Aftersometimeofregularposting,youraudiencewillexpectacertainamountofcontenteveryday. Ifyouwanttoexperimentwiththepostingtimes,keepatrackofitinTwitterAnalytics,soyoucandeterminehowyourfollowersreacttothechanges. 4.Advertising Socialmediamanagersusuallyfollowthemetricsrelatedtoadvertisingclosely.Apartfromcostperclickandconversionrates,advertisinganalyticscanhelpyoudeterminethebenchmarksforyourposts. Takealookattheworstandbest-performingtweetsandtrytodeterminewhattoreplicateandwhattoavoid.Emulatethebestperformingtweetsandavoidthecontentyouraudienceisnotinterestedin. WhatisthebestTwitteranalyticstool? There’snooneanswertothatquestion,aseveryoneofusneedsabitdifferentsetofdata.YouhavetochooseaTwitteranalyticstoolthatwillprovideyouwiththerightinsightsandwillhelpyougrowyourTwittermarketingstrategy.TheidealnextstepinyourTwitterstrategywouldbetodrawthecorrectconclusionsandreachyourpredeterminedgoalseasily.  ButthesuccessonTwitterhastostartwiththerightTwitteranalyticstool.  HANDPICKEDRELATEDREAD: HowtoincreaseTwitterreach? AcomprehensiveguidetoTwitterAnalytics HowtoCreateaHashtagThatWillTrend? 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