10 Top Twitter Analytics Tools For Brands - Unboxsocial
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List of 10 Best Twitter Analytics Tools for 2022 · 1. Unbox Social · 2. Twitter Analytics · 3. Tweepsmap · 4. Followerwonk · 5. Mentionmapp · 6. Tweepi · 7. Tweet ... ViewPricing GetcrucialYouTubemetricsforyourchannelwiththehelpofourtool! ViewmoreaboutYouTubeAnalytics WanttoknowaboutourTwitteranalyticsindepth? ViewTwitterAnalytics FacebookanalysisjustgoteasierwithUnboxSocial. Viewmore HittherighttargetwithourInstagramanalyticstool! Viewmore IsTheInfluencerCreativeEnoughToExecuteYourIdeas? Trackinfluencersnow. 10TopTwitterAnalyticsToolsForBrands Socialmediaservesasthebestchannelformarketerstopromotetheirbrandsandproducts.SocialnetworkslikeFacebook,Twitter,Instagram,andYouTubegivebrandmarketersahugeaudiencebasewhichmakesthemcrucialforeverystrategy.WhilemostmarketershaveitfiguredoutforFacebook,Instagram,andYouTube,Twitterisstillachallenge. ImplementingastrategyonTwitterisknowntoallbutwhataboutitsoutcome?Twitteranalyticsisanexploredbuthalf-understoodaspectthatneedsallyourattention.Beitanewproductlaunch,abrandlaunchoracampaign,Twitteranalyticscomesinhandy. Twitteranalyticstoolsarethebestwaytoknowwhat’sworkingforyourbrandontheplatformandwhat’snot.TwittermetricsnotonlysuggestpatternsofuserbehaviorbutalsogiveyouaprojectionofhowtoframeaTwittermarketingstrategythatgivesyouthedesiredoutcome. TwitteranalyticstoolsprovideyouwiththeframeworkofhowtogetthemaximumROIoutofyourcampaigns.Detecttheleaksinyourstrategy,knowwhyyouraudienceisnotrelatingtoyourmarketingstrategies,analyzetheaudiencepreferences,andlotsmorewithTwitterfolloweranalyticsandTwitterinsights. UnboxSocialisonesuchtoolthathelpsyouwithdetailedTwitteranalyticswhichalsoincludescompetitoranalysis.Inthisblog,wewilltellyouallaboutTwitteranalyticstoolsandTwittermetrics. KnowhowyourTweetsareperforminginjustafewclicks! Knowmore HowToConductTwitterAnalyticsWithUnboxSocialTool 1-GetTwitterinsightstoknowyouroverallprofileperformance UnboxSocial’sTwitteranalyticsdashboardisclassifiedintothreecategories-Insights,Audience,andPosts.Foreverybrandmarketer,theTwitteranalysismuststartwithprofileinsights.Theinsightscoveryouroverallprofileperformanceontheplatform.Getdataonyourprofile’sTweettimeline,interactions,retweets,favorites,engagementrate,interaction,mentions,tophashtags,topmentions,andmostengagingtweets.Thetoolisamust-haveforallbrandsbecauseithelpsyoudealwiththedynamicTwittertrends.Theinsightsprovidedbythetoolwillnotjusthelpyouincreaseyourfollowerbasebutwillalsohelpinincreasingengagementontheplatform. 2-ConductTwitterfolloweranalyticstoknowyouraudience Onlywhenyouknowyouraudiencebasethoroughly,youcanframeeffectiveTwittermarketingstrategiestoengagethem.ThisTwitteranalyticstoolgivesyouin-depthdataonyouraudiencebase.Getinsightsintothelistofmentions,listofretweets,gendersplit,tweetsource,audienceinterest,audiencelocation,audiencelanguage,topsources,audience’sfolloweraccount,andlistofrecentfollowers. 3-KnowhowyourTwitterpostsareperforming Toknowtheloopholesinyourtweetperformance,itisnecessarytoknowhoweachtweetisperformingontheplatform.GetdetailedTwittermetricsonallyourtweetsandcheckwhichofthetweetshaveperformedwell.Thetoolgivesyoudataoncrucialmetricslikeinteractions,retweets,favorites,andengagementrate. Followthese3simplestepsnowtoaceyourTwittermarketingstrategy! LearnMore NowthatweknowhowtoanalyzeaTwitterprofileinthreesimplesteps,let’scheckthelistofTwitteranalyticstools. Listof10BestTwitterAnalyticsToolsfor2022 1.UnboxSocial UnboxSocial’sTwitteranalyticsfeatureisdesignedtogiveyoudetailedinsightsintoyourTwitterperformance.Thetoolallowsyoutochecktheperformanceofyourtweets,helpsyouunderstandaudiencepreferences,andallowsyoutocheckthemetricsofyouroverallprofile.Theengagementmetricsandpost-levelinsightshelpyouframeresult-orientedcampaignsthatbenefityourbrand. Thetoolalsohasacompetitiontrackingfeaturethatallowsyoutogaugeyourcompetitor’sperformanceonTwitter.Knowhowyourbrandisbeingperceivedbytheaudienceincomparisontoyourcompetitors.Gettheshareofvoicedata, interactiondata,tweetandretweetratio,andlotsmoreonthetool. 2.TwitterAnalytics Lovefreebies?Whodoesn’t?It’swherethenativeTwitteranalyticstoolservesyourinterest!Itisaperfectsolutionforbusinessesthatdon’twanttoinvestrightawayinapremiumsolutionyetwanttorevealtheirtweets’performance.Thedownsideisthatitdoesnotgiveyouin-depthdataonyourTwitterpresence.Thetoollacksintermsofcompetitors’dataandseveralothercrucialTwittermetrics. 3.Tweepsmap TweepsmapisanAI-drivenTwittermanagementandanalyticstool.ThisTwitteranalyticsplatformhelpsyouwithpublishing,scheduling,andanalysis.Knowaboutthefollowers’interests,thebesttimetoposttweets,Twitterengagementmetrics,andaudiencedemographicswiththehelpofthetool. 4.Followerwonk FromfindingtherightinfluencersbylocatingthekeywordsinTwitterbiostooptimizingyoursocialprofile,thisTwitteranalyticstoolworkswondersforyou. Followerwonkhelpssegmentyourfollowersbytheirdemographics,aidsinmonitoringthebrand’sperformanceonTwitter,helpsyoutargetnewinfluencersandlotsmore.Thetoolhaseverythingyouneedtohelpyougainfollowersthatmattertoyourbusiness. 5.Mentionmapp Mentionmapphelpsidentifydiscussionsthatmattertoyourbrand.ThisTwitteranalyticstoolhelpsbrandsandbusinessesbuildameaningfulnetworkthatimpactstheframeworkofaTwittermarketingstrategy.Discoverthedepthofengagementswiththestate-of-artreal-timenetworkmap.TurnTwitterconversationsintorevenue-makingopportunitieswiththisTwitteranalyticstool. KnowallaboutyourTwitteraudiencewithUnboxSocial! ViewMore 6.Tweepi TweepiisaTwitteranalyticstoolthatisbeneficialfordiggingintoaudienceinsights.Thetoolsearchesforanaudiencebaseforyouwhichalsoincludesindustryexpertsandinfluencers.Onceyoufillinthedetailsregardingtheaudienceyouwanttotarget,theirartificialintelligencesetupgivesyourecommendations. 7.TweetBinder TweetBinderisaTwitteranalyticstoolthatfocusesonhashtaganalytics.ThisisoneoftheTwitterreportingtoolsthatprovidesreal-timemonitoringforhashtags.TheinsightsfromthisTwitteranalyticstoolwilltellyouaboutyouroverallcampaignperformanceontheplatform. 8.Keyhole Keyholehasdedicatedfeaturesforinfluencertrackingandhashtaganalytics.Thetoolisalsoequippedwithcompetitiontrackingandsociallisteningsolutions.WiththehelpofKeyhole,youcanfindtrendingtopicsthatrelatetoyourbrandandhashtagsthatarebeingused.Thetoolgivesyoudetailedreportsonyourcampaignperformanceandcompetitors. GetcomprehensiveTwitterCompetitorReportsdirectlytoyourinbox! Checkoutnow 9.Twitonomy TwitonomyisaTwitteranalyticstoolthatgivesyoudataonbasicTwittermetrics,followers,mentions,andfollowergrowth.ThetoolalsogivesinsightsthathelpyoumonitorinteractionswithotherTwitterusers.TwitonomyalsohasahashtaganalyticsfeaturetohelpyouwithTwittercontentstrategy. 10.Hootsuite HootsuitehelpsyoumanageyourTwitterpresencebyallowingyoutoscheduleyourposts.Thetooltracksyourprofile’sprogressontheplatformbygivingyouinsightsoncrucialmetrics.Youcanalsokeepatrackofconversationshappeninginyourindustrywiththehelpofthetooltostayrelevant! WehopethislistofTwitteranalyticstoolswillhelpyoufixyourTwitterpresenceinnotime.Let’slookatwhatUnboxSocial’sTwitteranalyticssolutionoffersintermsofmetrics. KeyMetricsOfferedByUnboxSocial’sTwitterAnalyticsSolution 1.Tweettimeline ItisnecessarytokeepatrackofyourpublishedtweetstoanalyzedeeperintoyourTwitterperformance.TheUnboxSocialtoolgivesyouanaccountofthetweetspresentontheprofileforaparticulardaterange.ThishelpsyoukeepatrackofyourTwitteractivity. 2.Tophashtags Twitterdependshighlyonhashtagswhichmakeshashtaganalysiscrucial.Thetoolgivesyoudataonthetophashtagsonyourprofile.Checkwhichhashtagsreceivedthehighestinteractionsandframeyourcontentaccordingly.Thiswillalsotellyouwhatkindofhashtagsworkforyourbrandontheplatform. 3.Listofmostengagingtweets TheUnboxSocialtoolgivesyoualistoftweetsthatperformedthebestintermsofinteractions,retweets,andfavorites.ThiswillgiveyouaninsightintowhatrelatesthebestwithyourfollowerbaseonTwitter. 4.Audience’sfollowercount ThequalityoffollowersmatterswhenitcomestomarketingonTwitter.Thetoolgivesyoudataonthenumberoffollowersyouraudiencehas.Therangeoffollowerscounttellsyouaboutyouraudiencequalityandrelevance. TheseTwitterinsightscangivedirectiontoyourmarketingcampaignsandhelpyouframeeffectivecampaignsthatfetchyoumaximumROI.Hereareafewtipstohelpyougetthemostoutofthismicro-bloggingplatform. 5UsefulTwitterMarketingTipsToScaleUpYourCampaign Beclearaboutwhatyourbrandisallabout Rightfromyourprofilepicturetothebio,everythingshouldconveywhatyourbrandisallabout.MakesureyourTwitterprofileisinsyncwithyourbrandtonality. UsehashtagssmartlyonTwitter Brandmanagerscangooverboardwithhashtags,especiallyonTwitter.ItisnecessarytonotethatTwitteraudiencesareallaboutgettingvaluefromthecontent.Simplyaddinghashtagsmightnotgiveyoumuchinreturn.Also,poststhathavetoomanyhashtagscanlookspammy. Scheduleyourtweetsinadvanceandbeconsistent Itisnotacompulsiontotweetdailybutitsureisimportanttobeconsistentontheplatform.Beconsistentinyourtweetactivitysothatyourfollowersdon’tforgetaboutyourpresence. Takeresult-orienteddecisionswithUnboxSocial’sTwitterinsights! KnowMore Useimagesandvideos Tweetswithimagesandvideoscangarnermoreattentionfromtheusers.Brandscanconveytheirmessageeffectivelywithimagesandvideos.Thiscanalsohelpyouincreaseyourreachontheplatformandshareability. UseinfluencerstoboostyourTwitterpresence UnboxSocial’sinfluencertrackingsolutioncanhelpyoutrackinfluencersthatarefitforTwitter.Influencerscanhelpyouconnectwiththerightaudiencebasethatcanimproveyourresults. BrandmarketerswhoarelookingforaTwitteranalyticstoolthatoffersbothanalysisandcompetitioninsightsmustoptforUnboxSocialwithoutasecondthought.WehopethisblogwilltakeyourTwittermarketingstrategytothenextlevel. 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