Top 18 Twitter Analytics Tools Marketers Should Try

Top 18 Twitter analytics tools marketers should try · Socialinsider · Tweepi · Union Metrics · Tweepsmap · Keyhole · Foller.me · SocialPilot · Klear ... ←BacktoBlog TwitterAnalyticsToolstoBoostYourStrategyin2022 TwitterAnalytics Contents: LauraBurducel 25Jul2022 ContentWriter@Socialinsider TwitterAnalyticsToolstoBoostYourStrategyin2022 AreyourTweetsgeneratinganyclicks?Whattypeofcontentisperformingbetter?Whichtopicsdoyourfollowerslovethemost?Yes,Twitterisanexcellentplatformtopromoteyourbrandandfollowyourfavoriteindustryexperts,butyouhavetodomorethanposttweetseveryonceinawhile.Itisnotenough.AnexcellentTwitterstrategyrequiresin-depthTwitteranalyticstounderstandwhat'sworkingandwhatisn't.AnalyzingyourTwitterperformanceisessentialtomeasureyoursocialROI;that'swhyyoushouldinvestinthebestTwitteranalyticstoolstokeeptrackofhowyourpostsareperforming.I'veputtogether18ofthebesttoolstoanalyzeyourTwittereffortsinthisarticle.Let'sstart!Top18Twitteranalyticstoolsmarketersshouldtry Socialinsider Tweepi UnionMetrics Tweepsmap Keyhole Foller.me SocialPilot Klear GroupTweet NativeTwitteranalytics Mentionmapp Statsocial Twitonomy Agorapulse TweetBinder LeadSift Reputology CircleBoom 1.Socialinsider WithSocialinsider'sTwitteranalyticsfeature,youcandiscoverspecialinsightsintooptimizingyourTwitterpresence.Forinstance,you'lldiscover:whattypeofcontentperformsbetterhowyourfollowersinteractwithyourtweetswhomentionyourbrandonTwitterwhoarethepeoplewhoshareyourcontentWiththisTwitteranalyticstool,youcanalsolookintoyourcompetitor'sTwitterstrategy.Foreachcompetitor'sTwitteraccount,you'llbeabletosee:howmanytweetstheyarepostingandwhatcampaignstheyarerunningfollowers'growthtop3tweets,top3mentionstophashtags-whathashtagyourcompetitorsuseonTwitterandwhichbringshigherengagement. YoucanalsogenerateTwitteranalyticsreportsandsharethemwithyourclientsandteammembers.Price:Thepriceforthissocialmediaanalyticstoolstartsat$99/month.2.Tweepi IfyouwanttodiscovermoreinformationaboutyourTwitteraudience,TweepiisthetoolyouarelookingforYoucanusethistooltocleanup​yourTwitteraccountandeliminate​irrelevant​,undesirable,​orinactiveusers.Also,Tweepiwillhelpifyouwanttoincorporateinfluencermarketingorfindbrandstodoco-promotionswith.Price:ThecostforthisTwitteranalyticsappstartsat$10.75permonth,ifyouchoosetopayannualy,and$12.99permonth,ifyoupaymonthly.3.UnionMetrics Unionmetricsit'sananalytics-onlyservicethatoffersacompletesocialanalyticssolution,includingTwitteraccountanalysis.Usingthistool,you'lldiscoverthebesttimetotweet,thebesttypesofcontenttopost,andwhichhashtagsdrivethemostimpressions.CreatingaTwittermarketingstrategywon'tbeaproblemanymore.Price:ThepriceforUnionMetricstoolstartsat$23/month.4.Tweepsmap Analyzeandmapfollowers.Whatdoyouknowaboutyouraudience?Whattypeofcontentdotheyappreciate?Thebetteryouknowyouraudience,thebetteryou'llgetatengagingthem.TweepsmapisanexcellentTwitteranalyticstoolthatwillhelpyougainadeeperunderstandingofyourTwittercommunity.YoucanusethisTwitteranaylticstooltoidentifyessentialdemographics,includinggender,language,andprofession.Besidesanalytics,TweepsmapoffersprimarypublishingfeaturesliketheTweetSchedulerforPremiumusers.Price:ThecostforthisTwitteranalyticstoolisof$7/month.5.Keyhole Monitorwhatpeoplesayaboutyouinreal-time.GetabetterideaofhowpeopleonTwitterfeelaboutyourbrandoryourcompetitorsbytrackingkeywordsandhashtags.WithKeyhole,youcananalyzeyourcompetitors'strategiesonTwitterandkeeptrackoftheiraccountgrowth.Discoverthemosteffectivestrategiesinyournicheandwhichonesyoushouldavoid.Price:Itstartsat$99permonth.6.Foller.me Supereasytouse,andifyoudon'thaveabudgetbutneedtolookintoyouranalytics,thistoolisfree.JustaddaTwitterusername,andyougetabunchofdata.7.SocialPilot SocialPilothelpsyouincreaseengagementonyourprofilebycategorizingyourtweetsintomostpopulartweets,favoritetweets,retweetedtweets,andmore.Italsohelpsyoufindthemosttrendinghashtags,whichyoucanuseinyourtweetstoboostyouraccountengagement.Price:Foronlyoneuser,thepriceisof$30/month.8.Klear Thistooldoesn'tjustfocusonanalyticsforinfluencers;italsodivesdeepintotheaudience'sdemographics.Itallowsyoutomonitorinfluencersandwhotheyarehavingconversationswith-thisisexcellentinformationwhenyouplanaTwitterstrategy.Price:WhenitcomestothisTwitteranalyticstool,thepriceisonrequestsincetheyhaveaspecializedteamthatwillaskyouaboutyourneedsandpurpose.9.GroupTweet GroupTweetisaTwitteranalyticstoolthathelpsyouanalyzeTwitteractivityandscheduletweetssoyoucanspendmoretimefocusingonyourstrategy.Youcanalsointegrateitwithothersocialmediaplanningtools.Price:Forthisapp,youwillhavetopay$39.9/month.10.NativeTwitteranalytics IfyouareasocialmediamanagerusingTwitterdailyforyourbrand,youalreadyknowTwitterhasitsownanalyticstool.It'savailabletoallusersandcanbeasignificantfirststeptounderstandinghowyourtweetsperform.Plus,it'sfree.ThenativeTwitteranalyticsgivesyoualltheprimaryanalyticsdatatounderstandhowyourtweetsperform.anoverviewofhowmanyimpressionsyougainedinaspecificperiodnumberofmentionsprofilevisitsThesemetricswillhelpyoucreateeffectiveTwittermarketingcampaignsthattargetyouraudience.Price:Free11.Mentionmapp Mentionmapphelpsuserscreateamapthatconnectstheirprofileswiththehashtagstheyhavementionedintheirpasttweets.TheamazingpartaboutthisTwitteranalyticsappisthatyoucanalwaysfilteryourtweetsandcheckonlytheretweetsandmentions.Alsothistoolwillshowyoutheconnectionsthatformbetweendifferentprofiles.Thisinsightcanhelpyoufindnewcontentthatalignswithyourinterests.Price:Apaidaccountstartsat$9andyoucanhavelimitedaccessforfree.12.Statsocial StatsocialisafreeTwitteranalyticstoolwhichgathersdatabasedonusers’interestsbyreviewingmorethan40,000categories.Thissocialmediaanalyticstoolshowsusersthetopfivesegmentsforeachcategorythatisofinterestfortheirindustry,whilealsodisplayingtopcitiesandpersonalitytraits.Price:Freeaccess13.Twitonomy IfyoudecidetouseTwitonomy,youwillhaveawiderangeofinsightsatyourdisposal.Youwillbeabletocheckyourmostpopulartweets,bestdayandbesttimetopost,engagementmetricandalsoTwitterlistsyou’repartof.However,themostimportantpartaboutthisanalyticstoolisabouttocome.Areyouready?Thisisthegreatestnews:YoucancomparetwoTwitteraccounts!Thismeansyouwillbeabletotrackyourcompetitor’sevolution.Price:Youcanusethefreeversionofthetwitteranalyticstoolforlimitedaccess,whileapaidplanwithmoredatastartsat$19amonth.14.Agorapulse ThisanalyticsappcanhelpyougetalotofdataaboutyourTwittermetrics.Agorapulseaccessesthefulllistofyourtweetswithinasettimeframe.Thisway,youwillbeabletoidentifyyourbest-performingcontentduringthatperiod.Whatisevengreateristhatthe“Communitymanagement”taballowsyoutoanalyzethe effectivenessinmanagingrepliesandcommentsonTwitter.Othertasksyoucanperforminthisappincludelistening,publishingtweets,andsocialCRMforyourfollowersandtweets.Price:Thereisafreetrialforthissocialmediaanalyticsapp,butasubscriptionstartsat$79/month.15.TweetBinder TweetBinderisafreeTwitterhashtaganalyticstoolthathelpsyouaccessTwitterhistoricaldataandmonitorhashtags.Thissocialmediaanalyticstoolcanalsorecommendyouinfluenceraccountswhichsuityourmarketingcampaign.Youcandevelopafreereportbyusingkeywords,mentionsandhashtags.Price:Itstartsfrom€79/month.16.LeadSift LeadSiftisasocialmediaanalyticstoolwhichhelpsyoufindleadsandthensettargetparameters.ThisTwitteranalyticstoolcanscanmillionsofconversationstofindoutwhichusersinteractortalkaboutyourcompetitors.Thisway,youwillbeabletochangeyourstrategy,directingyoureffortstowardsthosewhoseemmoreinterestedinbuyingyourproducts.SincethisappfocusesmoreonSaasandComputerSoftware,youwillneedtopaymoretogettheextradata.Price:Thepriceforthisservicestartsfrom$1500/month.17.Reputology Reputologyisasocialmediaanalyticstoolthatlooksatyourprofilesonseveralplatforms,likeFacebook,Twitter,Googleandmore,relyingonanalyzingcustomers’experiences.Thisway,youwillbeabletoseewhatyourcustomerssayaboutyourbrandandwhataretheinterestsofyourprospectiveclients.Duetothisapp,youwillbeabletoimproveyourstrategyandyourcustomers’experience.ItmonitorsGoogle,Facebook,andmore24/7soyoucanengagereviewersinatimelyfashion.Price:Itstartsat$10-$49/month/location.18.CircleBoom CircleBoomistheTwitteranalyticsappthatwillhelpyoudiscoverspamandscamaccountstomakesureyoumaintainyourFollowersandFollowlistsclean.Thisanalyticstoolallowsyoutoseein-depthuserdatatolearnmoreaboutthenon-spamaccountswhichareinterestedinthesametopicsasyoudo.Price:Itstartsat$3.99/month.Finalthoughts TherearemanyTwitteranalyticstoolsoutthere,sohopefully,thislisthelpsyouidentifythebesttoolsforyourneeds.Here’saquickrecapofthetenbestTwitteranalytictoolsfromthisarticle:TweepiUnionMetricsTweepsmapSocialinsiderKeyholeFooler.meSocialPilotKlearNativeTwitteranalyticsMentionmappStatsocialTwitonomyAgorapulseTweetBinderLeadSiftReputologyCircleBoomRelatedarticles PowerfulTipstoCreateaTwitterMarketingStrategy EverythingYouNeedtoKnowAboutConductingYourTwitterCompetitiveAnalysis GetMoreTwitterFollowersin2021WithThese10Tactics LauraBurducel ContentWriter@Socialinsider Imaynotbethebestwriter,butI'maconstantwriter.Afocusedlearnerborntotellstoriestowinoverreaders'hearts. https://www.linkedin.com/in/laura-burducel/ SocialinsiderBlog:Socialmediamarketinginsightsandindustrytips — TwitterAnalyticsToolstoBoostYourStrategyin2022 Start14-DayFreeTrial Signupforournewsletter Subscribe Sharethisarticle