The Best Twitter Analytics Tools - Brandwatch

The Best Twitter Analytics Tools · 1. Twitter Analytics · 2. Hootsuite · 3. Brandwatch Consumer Research · 4. Buffer · 5. Klear · 6. Twitonomy · 7. BrandwatchWins'BestBrandtoWorkFor'Award Brandwatchbeatcompetitionfromsomeoftheworld'sbiggestbrandsforthe title. Findoutwhy · BrandwatchAcademy ForresterWave2020 Careers Contact Support Community Login Login ConsumerIntelligence BrandwatchConsumerResearch SocialMediaManagement FormerlytheFalconsuite Influence FormerlyPaladin Marketing PublishedJuly7th2022 TheBestTwitterAnalytics Tools AguidetothebestTwitteranalyticstools.Optimizeyourschedule,trackfollowergrowth,measureyourreachandmorewiththese tools. WithsomanyTwitteranalyticstools,it’shardtoknowwhichonestotrustwithyourTwitteraccount.Somemaywishtotrackthetweetsabouttheirbrandorcompetition,somewillwanttoengagewithleadsorcustomers,andothersmaywishtotrackthesuccessoftheircampaigns,amongmanyotheroptions. YoucandoplentyofthiswithTwitterAnalytics,andifyou’relookingforanadvancedtool,we’veaddedsometothelist.Bearinmindthatthesetoolsaimathelpingadvancedbusinessesdiscover,analyze,andmakesophisticateduseofalltheirsocialdata(notjustTwitter).Let’slookatsomeofthebestTwitteranalyticstoolscurrentlyavailable.EachtoolprovidesagreatstartingpointforconductingbasicTwitteranalysis. 1.TwitterAnalyticsTwitterAnalyticsisavailabletoallusersandcanbeagreatfirststeptounderstandingyourtweets'performance.Atfirst,you’regreetedwithasummary,includingdataonyourtweetcount,impressions,profilevisits,mentions,andfollowers.Youcanthenscrolldownandgetamonth-by-monthsummary.Thereareothersectionstoo.Oneisallaboutyourtweetsspecificallysoyoucanseethebest-performingones.Thereareoptionsheretosetadaterangeandexportyourdata.Ifyoupostvideos,there’salsoasectionthatoffersmetricsonviewingfigures,completionrate,andengagement. 2.HootsuiteHootsuiteenablesteamstocollaborativelyexecutecampaignsacrossmultiplesocialchannelsfromonesecure,web-baseddashboard.Theyoffera30-daytrialandacoupleofoptionsforplanstosuityourneeds,startingfrom$49permonth.WithaHootsuiteaccount,youcanlaunchmarketingcampaigns,schedulepostsinadvance,identifyandgrowaudiencesonTwitter,createcustomTwitterreports,trackhashtags,mentions,Twitterlists,andmuchmore.TheplatformalsohasananalyticssectionwhereyoucantracktheperformanceofyourTwitterposts(amongthecontentonotherplatforms).Youcangetanoverviewwithdataonengagementandfollowers,andyoucanalsocreatecustomreportstolookatwhat’simportanttoyou. 3.BrandwatchConsumerResearchBrandwatchConsumerResearchisaverypowerfulandversatiletool,especiallyregardingTwitterandyourownedchannels.BrandwatchisalsoaTwitterOfficial Partner.Withover6,000tweetsbeingpostedeverysecond,youcanuseBrandwatchConsumerResearchtocollectalltheconversationsrelevanttoyou.Segmentandanalyzethisdatausingpowerfulkeywordrulesandmachinelearningtovisualizetheinsightswithinyoursocialdataataglance. Breakdownthesegmentationwithanalysistoolssuchastopicanalysis,demographics,emojianalysis,andsentimentandemotionaldata.Youcanalsosetupqueriestotrackyourcompetitors’accounts,enablingyoutoseethewiderpicture.Bookademotofindoutmore. 4.BufferBufferismainlyknownasatweetandsocialpostscheduler.It’sgreatforthat,butyoucanalsouseittoanalyzeyourTwitterperformance.Itcanbeparticularlyusefulforworkingoutthetimestotweettogetthebestengagement.ThereareacoupleofareastolookatinBuffer.Thefirstoneisjustlookingatyourposts,andwhereyoucanlistthembythemostclicksorthehighestlevelsofengagement.ThisisanexcellentwaytoseewhatTwitterpostsworkbestforyou.There’salsoananalyticsareawhereyoucanseedataonclicks,followers,impressions,andsimilarmetrics.It’snotthemostindepth,butit’sstillincrediblyhandy.Youcanexportdatatoo.Bufferhasanadvancedanalyticsoptioninitspaidversionaswell. 5. KlearEnteringyourTwitterhandleinKlearwillgiveyouinterestinganalytics.Forexample,yougetaninfluencescore,infoontop-performingposts,andsomedataonyourfollowers. Youneedtosignupforademotolearnmoreaboutthefunctionalitiesavailable. 6. TwitonomyTwitonomyisaveryrobusttoolthatoffersdifferentmethodsofTwitteranalysisforyouraccountandyourcompetitors.YoumustsigninwithyourTwitteraccountandprovideyourcompetitors’Twitterhandles.TwitonomywillthenshowyoudetailsonTwitterlistsyou’rebothpartof,yourmostpopularTweets,engagementstatistics,andmuchmore.TrackingconversationsonTwitterbasedonkeywords,users,orlistsisabreezewithTwitonomy.ItwillbreakdownanyTwitteraccountintographsanddigestiblestats.Asabonus,youcanvisualizewherepeoplehavementionedyourtweetsintheworld,allowingyoutobetterunderstandthegeographicalimpactofyourTwitteractivity. 7. MentionmappThenthere’sMentionmapp.Withthiswebservice,youcanmapyournetworkandthenetworkofothers.Mentionmappbuildsavisualmapofhashtagsandusernamementionsbasedonthepeopleyou’vebeenengagingwithinyourmostrecenttweets.ItwillalsoshowyouwithwhomthosepeoplehavebeenhavingconversationsonTwitter,meaningyoucanquicklydiscovernewrelevantpeopleinyourniche. 8.Foller.meThistoolisexcellentforgettinganunderstandingofsomeone’sTwitteraccount.Completelyfree,youjustplugintheirusernameandyou’llgetabunchofdata.There’squitearangeoffeatures.Somearereallybasic,suchasfollowercountsandthedatetheaccountwascreated.Otherinformationismoreindepth,withtoptopics,hashtags,[email protected]’salsosometweetanalysistoo.Itgivesyousomeinsightintohowtheusersyouaremonitoring usetheiraccounts,suchashowmuchtheyreplytopeopleorretweetthings.Youcanalsoseewhentheaccountismostactive.Thiscanbeagreattoolforsomebasicresearchoninfluencers,orifyouwanttoseethebestwaytointeractwithsomeoneelseonTwitter. 9. FollowerwonkFollowerwonkisafreemiumtool.There’slotsoffreefunctionality,butifyouwantextrafeaturesandlargerreports,you’llneedtopay.It’sstillagreattoolwithoutpaying,though.Handily,youcansearchbiosforcertainwords.Thiscanbeagoodwaytofindpeopleforinfluencermarketingoraudiencetotargetyourself.Youcanthensortthelistbyfollowers,socialauthority,andothermetrics.Youcanalsocompareuserstoseewhohasthemostfollowers,highestengagementrate,ortheaveragenumberoftweets.Ontopofthat,there’stheabilitytoseewhenyouroranotheraccount’sfollowersaremostactive(althoughifyouhavemorethan25kfollowers.thisfunctionalitywon’twork). That'sawrap!PickthetoolthatmeetsyourneedsandimproveyourperformanceonTwitter.Contactusifyouwantsomehelp. IrisVermeren MarketingManager Categories Marketing Monitoring Sharethispost Categories Marketing Monitoring BrandwatchBulletin Offeringupanalysisanddataoneverythingfromtheeventsofthedaytothelatestconsumertrends.Subscribetokeepyourfingerontheworld’spulse. Getthedata facets CreatedwithSketch. facets-bottom CreatedwithSketch. New:Consumer Research Harnessthepowerofdigitalconsumerintelligence ConsumerResearchgivesyouaccesstodeepconsumerinsightsfrom100milliononlinesourcesandover1.4trillion posts. SeeConsumerResearch Moreinmarketing Viewall TriedandTestedWaysBrandsCanImproveSustainability Initiatives ByEmilySmithAug30 HowtoUse Brandwatch? 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